50 Cent Inks Deal to Become Official Spirit Partner of the Minnesota Timberwolves
50 Cent made his mark in the hip-hop game, has been making celebratory moves in the television industry, and is now setting his sights to make a dent in the sports world.
The In Da Club recording artist and his liquor company, Sire Spirits have reached a deal with The Minnesota Timberwolves. The NBA team has announced that a multi-year partnership has been signed with 50 Cent-owned Sire Spirits. With this arrangement, Sire Spirits is the “Official Spirit Partner of the Timberwolves” with its award-winning Branson Cognac. This also makes Le Chemin du Roi Champagne the “Official Champagne of the Timberwolves.”
“I had the opportunity to meet with the Timberwolves and knew they were the perfect partners for Sire Spirits,” said Curtis “50 Cent” Jackson. “I am a big fan of the team, and I am excited to spend more time in Minnesota and get to know all the fans.”
The Power executive will also incorporate his G-Unity Foundation into the relationship. They will co-host two community basketball clinics throughout the season with the Timberwolves & Lynx Basketball Academy. Those clinics will be held at the Timberwolves practice facility at Mayo Clinic Square and will be led by team officials.
Sire Spirits will also be the presenting sponsor of a “Sip & See” VIP pre-game happy hour for players’ wives, girlfriends, and family members.