July 14, 2016 (Atlanta, GA) – The year 1996 marked an iconic era in hip hop music, from record sale peaks to the release of some of the most memorable albums, the year will be celebrated in a big way. On Saturday, October 8, 2016, the 2016 A3C Festival & Conference in partnership with Mass Appeal will represent all coasts while commemorating the 20-year anniversary of 1996 with performances by Bone Thugs N Harmony (Midwest), Bun B (South), Too $hort (West), Redman (East) and more to be announced. The A3C Festival & Conference takes place in Atlanta, GA from Wednesday, October 5, 2016 to Sunday, October 9, 2016.
A3C Festival & Conference Passes can be purchased at: www.a3cfestival.com/attend. A3C Passes increase in price on July 31st and Single Day Passes are available on August 1st.
“’96 produced the soundtrack of my childhood. ATLiens, The Score, Reasonable Doubt, It Was Written, Illadelph Halflife and Beats, and Rhymes & Life still bump to this day,” shares Mike Walbert, Executive Director of A3C. “We can’t produce the 2016 A3C Festival & Conference without paying tribute to the lasting impact 1996 has had on the hip-hop community and the city of Atlanta.”
“This year marks Mass Appeal’s 20th Anniversary and we can’t think of a better way to celebrate than by throwing a huge party in Atlanta with the good folks at A3C. The 1996 show will commemorate some of the greatest music in hip hop and play tribute to the year in which Mass Appeal was born,” states, Mass Appeal CEO Peter Bittenbender.
During a five-day series of live performances, panels and workshops, A3C will highlight the music and style that originated during the golden year of 1996. The performances will specifically pay tribute to the era that brought us Bone Thugs N Harmony’s Grammy winning single “Tha Crossroads,” which went 2X Platinum, Too $hort’s tenth album, Getting It, which peaked at #5 on the Billboard charts, Bun B’s successful 1996 release with UGK titled, Riding Dirty, which sold over 850K copies, and Redman’s critically-acclaimed gold-certified album, Muddy Waters.
Bone Thugz N Harmony’sKrayzie Bone exclaims, “It’s definitely an honor to perform on the 1996 stage. That year we released “Crossroads” and basically changed the game. That whole time period of music was thriving at that time, so we plan to bring all that energy to the stage at A3C and are very excited to be apart of this event!”
In addition to a series of performances and informative discussions, A3C will also throwback to the legendary spring break event ’96 Freaknik with an exclusive after-party at Delightful Eatz (421 Edgewood Ave SE, Atlanta, GA 30312) starring Kilo Ali and DJ Jelly, among other well known pioneers from the nightlife and music scene.
2016 A3C Festival Panel Discussions include:
Fab 5 Freddy & Organized Noize – Discovering the Dungeon: The FIRST Interview
Venue: Ballroom @ A3C Conference Center
Date: Thursday, October 6th
Too Short – The Bay Area: Now and Then
Venue: Ballroom @ A3C Conference Center
Date: Friday, October 7th
A3C looks forward to bringing back a level of entertainment that has not been replicated since. Over the years A3C has become renowned as not only a place to hear good music but a haven to break new talent, network and learn about the music industry.
About the A3C Festival and Conference
A3C Festival & Conference is the preeminent hip-hop event in the US, commonly referred to as, “hip-hop’s family reunion.” The independently produced A3C Festival & Conference has grown organically from a regional showcase to an internationally recognized and nationally acclaimed cultural experience. A3C strives to empower, engage and energize the community that shape and define hip-hop culture. The A3C Festival will continue to provide the best platform for artist discovery, while celebrating Hip-Hop’s trailblazers, influencers and milestones. Live performances from over 1,000 of Hip-Hop’s most iconic, talented and promising artists take place across 75+ shows in the Old 4th Ward and East Atlanta Village. The 2016 A3C Conference will examine the intersection of Music, Technology and Culture. The A3C Conference is an unparalleled opportunity to connect and learn from Hip-Hop influencers, artists, organizations, and industry experts. The Conference Center and Pro-Audio Center will remain at the Loudermilk Center and SAE Institute of Atlanta, respectively.
About Mass Appeal
What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a content & media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture. With twenty years of living, breathing and documenting the urban experience, Mass Appeal stands as the premier translator, examiner and champion of cutting edge culture. Hip-hop is the new rock n’ roll, and the movement’s reach is boundless. Mass Appeal’s most recent film, Fresh Dressed – a meditation on the history of hip-hop fashion and more (which premiered at the Sundance Film Festival) – stands as a prime example of Mass Appeal’s ability to bring an insider’s perspective to the outside world.
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