Photos by Ajamu Myrie
VP Records Retail Store in Jamaica Queens, New York October 17, 2018
Another monumental achievement came last week when Apple Music, the music and video streaming service of Apple Inc., expanded its Beres Hammond Essentials playlist to highlight 75 of the lovers rock maestro’s greatest songs across three playlists: Essentials, Next Steps, and Deep Cuts. Beres is the only seventh reggae artist to have such an expansive profile of his work on the streaming platform. Hammond’s latest single “I’m Alive” from “Never Ending” is also featured on Apple’s influential The A-List; Reggae playlist.
“Never Ending” is Hammond’s third #1 album on the Billboard reggae chart. It was preceded by “A Moment in Time” released in 2008 and “One Love, One Life” released in 2012. Over the span of his three decade career, the legend has obtained 8 Top 10 hits on the Billboard Reggae Chart, including “In Control”, “Love From A Distance”, “A Day in the Life”, “Music is Life”’ and “The Ultimate Collection: Beres Hammond.”
A forthcoming video for “Land of Sunshine” will be released in the coming months. The visual for “I’m Alive”, directed by RD Studios, premiered on Billboard
earlier this month.
“Beres Hammond continues to make music that is timeless and the ‘Never Ending’ album is no different,” said Christopher Chin, CEO of VP Records. “We are delighted that the album has debuted at number one in the U.S. and even more excited to share this great music with the world.”
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