BERNARD FLOWERS saw music as his great escape. Despite being in close quarters with murder and mayhem in the streets of Memphis, for him there was never any temptation.
As a teen, music naturally became an outlet. Bernard started experimenting with rapping and singing at 13, when his sister’s boyfriend brought him to a local studio. “He knew I had talent, but I never really cared about it. My whole life people was like, ‘You can rap, you can sing, you need to come to the studio.”
After recording his first song, a lightbulb went off that this was his chosen path. Tucking in his goals of being a teacher, he instead dove into recording. At 20, he moved to Atlanta with a friend, stepping out on good faith.
“I was gonna turn into dust trying to make it in music. I just knew if the right person heard my music I could get a chance. That’s why I moved away.”
Great music evokes a feeling that’s sometimes inexplicable. There’s an emotion you get hearing the airy, romantic jam “This Feeling,” a song about pining after a special woman. Bernard wrote the hook off the cuff, not even 10 seconds after hearing the beat.
“I write songs about my ideal woman, what I want in a woman. It’s kinda like a dream that comes to life when I go in the booth. I’m catering to the female crowd and cool guys. Every guy that loves women wants a girl that they can win over.”