Billboard To Honor St. Beauty With American Express Impact Award

Billboard To Honor St. Beauty With American Express Impact Award

Billboard To Honor St. Beauty With American Express Impact Award

Billboard, the leading destination for charts, news, trends and innovations in music, and American Express announced today that Alex Belle and Isis Valentino of St. Beauty will receive the American Express Impact Award at the 13th annual Women in Music event on December 6 in New York City.

“We are thrilled to have trailblazer Janelle Monáe select this year’s American Express Impact Award winner, St. Beauty,” said Deb Curtis, Vice President of Experiential Marketing and Partnerships at American Express. “We recognize the importance of backing women in music who are making an impact not only on the industry itself, but also for other women.”

The American Express Impact Award recognizes impactful female artists who have paved the way for other women in the music industry and beyond. The Atlanta-based duo St. Beauty was hand-selected to win this award by previously announced Trailblazer Award recipient Janelle Monáe. With their music St. Beauty aims to heal and inspire others, and they often look to Monáe for guidance in navigating the music industry.

This is American Express’ sixth year partnering with Billboard for the annual Women in Music event, furthering the brand’s commitment to female musicians, executives and entrepreneurs who are making an impact in the industry. Grammy Award-winning artist, Solange, received the inaugural American Express Impact Award in 2017.

Ariana Grande (Woman of the Year), Janelle Monáe (Trailblazer Award), Cyndi Lauper (Icon Award), and SZA (Rule Breaker Award) have already been announced as honorees at the star-studded event, which also honors the most powerful female executives in the industry.

The 13th annual Women in Music event is produced by Don Mischer Productions. The red-carpet pre-show will be broadcast live on Twitter, 7pm-10pm EST on December 6. The 2018 event is sponsored by American Airlines, American Express, Fiji Water, Honda Stage and Nielsen Music.

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.  Learn more at and connect with us on,,,, and

Billboard is the world’s largest voice in music, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard has a social media footprint of 25.5M+ million social followers across Facebook, Twitter, Instagram, and YouTube, and creates more than 160M+ cross-platform video views per month. Billboard magazine has published major news-generating covers recently including Travis Scott, Zayn, Janet Jackson, Lil Wayne, Demi Lovato, Cardi B, Christina Aguilera, Eminem, DJ Khaled, Shakira, BTS, and an open letter to Congress signed by 180+ of the music industry’s biggest stars and executives. In December 2017, the Billboard Women in Music ceremony, which honored Selena Gomez as Woman of the Year, was live-streamed globally on Twitter.

In 2016, The Hollywood Reporter-Billboard Media Group acquired Spin Media’s storied music assets Spin, Vibe, and Stereogum, establishing the world’s largest music brand by digital traffic, social reach, and audience share. The combined entity of music and entertainment properties now reaches 41 Million + unique visitors and more than 20% of U.S. millennials.


SOURCE Billboard


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