Bronny James Follows Father LeBron as Brand Ambassador with Beats By Dre

LeBron James Wants to 'Play With My Son for One Year' Before Retiring From the NBA

Bronny James Follows Father LeBron as Brand Ambassador with Beats By Dre

Bronny James has officially entered the family business years ago when he placed a pair of basketball sneakers on his feet to take up the sport of basketball. He is definitely following in the footsteps of his father, LeBron James. Less than one week after announcing that he has joined his father under the umbrella of Nike, Bronny lets us know that he will also be listening to his music via the Beats by Dre headphones too.

LeBron James was the first brand ambassador of the headphones created by Dr. Dre and now his son, Bronny is the first high school athlete to sign with Beats by Dre. In a clever promo, Beats by Dre introduces the familial connection with “The Chosen One versus The Chosen Son highlighting a pickup game between father and son.

Bronny is already making more money than some players who are already competing in the NBA. Last week, Nike announced that the first son of LeBron James has placed his signature on a NIL (name, image, likeness) deal with the popular sportswear company.

The first NIL deal Bronny signed was with the underwear brand PSD. When he signed the partnership agreement he became the youngest athlete-entrepreneur to sign with PSD. He joined an expansive roster that includes Jimmy Butler, Ja Morant, Trae Young, Marshawn Lynch, Tyler Herro, and social media star Sommer Ray.

On3.com has a list titled the “On3 NIL 100” and according to them, Bronny is ranked number one with the highest amount of earnings thus far this year. With the three deals he is committed to, he will earn an estimated $7.4 million.

He is one of four basketball players in the top 20. He is also one of three children of former professional sports players listed. Shedeur Sanders, who is the son of former NFL Hall of Famer, Deion “Coach Prime” Sanders, comes in at number 12 with an estimated $1.2 million in earnings. NBA Hall of Famer Shaquille O’Neal’s son, Shaqir O’Neal, is on the list at number 16 bringing home $1.1 million.

Bronny James Follows Father LeBron as Brand Ambassador with Beats By Dre