A historic collaboration was formed when a CBD (Cannabidiol) beverage company became partners with two New York sports teams.
According to Marijuana Moment, the NBA’s Brooklyn Nets and the WNBA’s New York Liberty have become the first teams in their respective leagues to partner with a CBD beverage company, Mynd Drinks. The company touts itself as a 100% plant-based hemp-infused wellness and recovery drink. This partnership took place several months after the NBA (National Basketball Association) relaxed its rules prohibiting players from using marijuana.
Mynd Drinks inked a deal last year when they partnered with Major League Baseball’s Chicago Cubs.
In a written statement reported by BNN Bloomberg, Mynd Drinks CEO, Simon Allen said, “This gives us an anchor for the East Coast in terms of exposure, marketing and expansion. We’ve had tons of opportunities to work with different teams but what we really liked about both of the teams was they shared a lot of what our vision was.”
Mynd Drinks will be available for purchase at games by the Nets and the Liberty, as well as events that take place at the home of the sports teams, the Barclay Center in Brooklyn, NY. Going forward, the brand will also be a presenting sponsor for the Liberty’s theme night while the team is playing during the WNBA regular season.
The NBA has removed marijuana from the league’s anti-drug testing program. The league has agreed to a collective bargaining agreement with the NBAPA (National Basketball Players Association) that players can now strike deals with companies that engage in the CBD field. This means that players can now invest or own passive, non-controlling stakes in CBD companies. Those companies can also produce marijuana and the items that have CBD in them can be oils, creams, drinks, pills, and powders. Yet, the agreement still won’t allow the players to promote marijuana. The players would have to get permission from the NBA and NBAPA if they wish to promote a CBD product that is produced by a marijuana company.