CEELO’S JOYRIDE Takes Fans and Gamers Behind the Wheel and onto the Mean Streets, With a Portion of Proceeds going to Atlanta’s GreenHouse Foundation
For two years, prior to news of industry-shifting mobile games from celebrities like Kim Kardashian, Tom Hanks and Katy Perry, CEELO GREEN, the unmistakable entertainer, producer, fashion-icon and entrepreneur has been hard at work on CEELO’S JOYRIDE, available today as a free download from the Apple App Store and Google Play. Designed to put players in control of CeeLo’s favorite “shiny, shiny” cars, the game begins in the artist’s hometown of Atlanta, Georgia. Players are challenged to navigate CeeLo through 10 progressively difficult levels, representing a day in his life on the way to a hometown performance. Complete all 10 levels, and players will unlock a new, surprise music video from CeeLo, never before seen outside the game.
“I know for a fact that sometimes your dreams are only a joyride away, and this has been a guidepost for us throughout the creative process on CeeLo’s Joyride,” said CeeLo Green. “If my fans enjoy playing the game as much as I do, folks are going to be having a real good time—until they crash!”
To formally announce the release today in the game’s setting of Atlanta, CeeLo, in partnership with his GreenHouse Foundation, is surprising a group of deserving, underserved teens with an actual #JOYRIDE through the city, en route to a private concert. Collectively with his business partners in the mobile game, Green has chosen to allocate a portion of the game’s profits to the foundation.
CEELO’s JOYRIDE features background music from the artist’s fifth studio album, Heart Blanche, and is reminiscent of classic driving games like Hill Climb while blending elements of level-based games like Mario Brothers. Players are asked to use gas and brake pedals to navigate increasingly treacherous terrain, beating tim
e races and completing challenges to get CeeLo to a performance on time. Collecting diamonds along the way allows players to upgrade to over-the-top vehicles waiting for them in CeeLo’s garage. Inside his virtual recording studio, players unlock badges and earn in-game achievements as they work toward viewing the game’s surprise music video. Set in his hometown, the game paints a picture of CeeLo’s Atlanta, featuring locations and challenges that are meaningful and real for the artist, all set to custom sound effects and voiceovers recorded specifically for the game.
“A common trend in the emerging celebrity mobile games space is a continuation of the illusions of being a celebrity,” said HyperPower Game Group Co-Founder and CEO, Clark Nesselrodt “We wanted CeeLo’s Joyride to give players a real sense of what a day might be like with this incredibly unique artist as he gets ready to perform for his hometown fans and family.”
CEELO’s JOYRIDE is produced by HyperPower Game Group, the licensed mobile game production startup founded with support from Green’s management company, Primary Wave. The group has previously produced titles on behalf of iconic rocker Melissa Etheridge, world-renowned acrobat Nik Wallenda and Discovery Channel’s Deadliest Catch. The game was developed and funded in partnership with Nestrix Studios, which develops mobile apps and games that balance great coding and user experiences with visual art and storytelling. Storylines for the game were developed and written for CeeLo by creative director, John Colombo.
“The greatest challenge was to create engaging and fun levels, cars and characters for CeeLo’s fans while also prioritizing the fun and fast mobile game engine that allows for fluent storytelling and engagement in the game,” describes Nestrix Studio’s Co-Founder and Chief Technology Officer, René Mouynes.
The free-to-play mobile game is available now for iOS from the App Store and for Android from Google Play, and offers in-app-purchases. More information on the game including future updates and new cities can be found at ceelosjoyride.com. For information on CeeLo Green, please visit ceelogreen.com. To celebrate the game’s release, CeeLo has also created a playlist of his favorite driving tunes, available on SPOTIFY by visiting: http://smarturl.it/JoyRidePlaylist
Join the conversation online with #JOYRIDE and provide easy linking to the game’s via http://ceelosjoyride.com.
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Stream “Heart Blanche”: http://smarturl.it/StreamHeartBlanche
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Singer/songwriter, producer, performer, TV personality, fashion icon, entrepreneur, and so much more, CeeLo Green is among the most creative and unique artists of this or any era. The ATL-native broke onto the music scene as a member of the southern rap group Goodie Mob and later paired up with Danger Mouse to form Gnarls Barkley. Together, they released the 2006 global hit “Crazy”, which reached #1 in various singles charts worldwide. In 2010, CeeLo focused on his solo career to released “The Lady Killer” and earned two Grammy Awards for his hit singles, “Fool For You (Feat. Melanie Fiona)” and the epochal, 5x RIAA platinum certified worldwide sensation, “F**k You.” This mainstream success landed him a coaching position on NBC’s hit show The Voice, where he helped identify and develop new musical talent. In-between seasons, CeeLo also completed a Vegas residency, released a Grammy-nominated Christmas album, and expanded his brand into the acting world starring in films such as Begin Again.
HyperPower Game Group is a licensed mobile game production company that specializes in bridging the gap between successful mobile games and celebrity and brand licensors. With presences in New York City and Los Angeles, services include game creation, project management, artist relations, marketing, legal services and financing. Past titles include collaborations with licensors like Discovery Channel, Nik Wallenda and Melissa Etheridge.
Nestrix Studios is a mobile development group focused on creating mobile experiences that go beyond the traditional to balance visual art, storytelling, user experience and great coding. In operation for more than five years Nestrix boasts more than 25 app/game projects with more than 45 team members, including developers, artists, testers and project managers. With primary offices located in Nicaragua, Nestrix Studios maintains a strong US client base and is quickly becoming a global leader in mobile technology development.