Last year, recording artist and philanthropist Ciara connected with Meta to place support behind small Black-owned businesses. Due to the effects of the coronavirus pandemic and the impact on small businesses, Ciara was committed to assisting Black entrepreneurs with their companies by nominating 10 of them to receive one-on-one mentorship from Meta. Now, the singer has announced those 10 businesses.
“The ten businesses I’ve nominated are dear to me because they embody determination, community, empathy and empowerment,” says Ciara in a written statement. “The success of Black-owned small businesses is key to wealth building in our community, which is why connecting Black owners to these opportunities is so important to me.”
The small businesses that will be taking part in the program as they will receive one-on-one marketing mentorship from Meta Elevate are Round House Paper, Nicole Grace Collection, The Coil Brush, Boss Branding on a Budget, Aliyah Kamala Enterprises, The Self Care Suite, Manifest It, Sis, For Our Daughters Beauty, Kyra’s Shea Medleys and Zion’s Greek Boutique.
Meta Elevate will make sure each business receives 6 weeks of dedicated support from Meta. The perspective companies will be learning how to effectively build compelling marketing campaigns on both Facebook and Instagram. Each company will be given $100,000 in ad credits and creative support so each business can put what they’ve learned from Meta into action following the mentorship. Nominated businesses will also receive Meta Blueprint’s digital marketing skills certificate via a scholarship provided to advance the skills needed to succeed.