Ciara Announces Partnership As An Investor and Co-Owner With Ten To One Rum Ciara expands her business portfolio once again with a partnership with a spirits brand.
R & B singer Ciara has joined with Trinidad-born founder and CEO Marc Farrell to become a co-owner in award-winning Ten To One Rum. The entrepreneur links up with the company as an investor, co-owner, and director for the brand.
“From my first sip of Ten To One, I was immediately transported,” said Ciara in a written statement. “Not only is the product exceptional, but Marc has helped the brand establish a clear and authentic point of view. I knew immediately that I had to get involved!” Ciara added, “I couldn’t be more excited to help the brand build on its amazing foundation, and invite new audiences to rediscover their love for rum through Ten To One.”
As a partner for Ten To One, Ciara will be responsible for magnifying the brand’s commitment to reshaping the conversation around rum. The songstress will be focusing on marketing, creative, business development, and strategic partnerships. She plans on working closely with her partner, Farrell to help bring the vision he has for an inclusive and inspired brand to new communities where she already has meaningful connections.
“To see how deeply our core values resonated with Ciara, I knew this was a natural partnership from day one,” said founder Farrell. “The central idea that we are stronger together than we are apart, which is so foundational to Ten To One and to Caribbean culture, is directly embodied by her collaborative spirit and unmatched energy, and we look forward to continuing to rewrite the rum narrative with Ciara as a part of our team.”
Ciara and her football-playing husband, Russell Wilson have recently announced that Random House Books for Young Readers, an imprint of Random House Children’s Books, will publish WHY NOT YOU? the couple’s picture book. The book is scheduled for a March 2022 release.
Ciara Announces Partnership As An Investor and Co-Owner With Ten To One Rum