Three-time NBA Champion Draymond Green is the newest addition to the Converse family.
“Converse is family. When you talk about the brand you’re talking about legends like Julius ‘Dr. J’ Erving, amongst other greats,” says Green. “Forming a roster that lives up to those expectations is an exciting challenge, and if I get to conquer it with family? It doesn’t get any sweeter than that.”
With the brand, Green looks to relay his highly-revered leadership and individuality to a vibrant roster of creators across sport, music, and fashion. For Converse, the addition of Draymond Green complements a growing roster of basketball athletes in North America, including Kelly Oubre Jr. of the Phoenix Suns.
“What defines Converse is a community of people who are unapologetically themselves no matter the circumstance — those who are independent enough not to follow,” says Jesse Stollak, CMO of Converse. “In basketball, we are looking to form a family who embody this spirit. Draymond brings with him an absolute authenticity of character. He’s not following anyone’s footsteps, he’s making his own footprint.”
Green joins as Converse expands its performance basketball offering with the new G4 model, debuting at a later date. The shoe considers the needs of dynamic and imposing players, incorporating two leading Nike technologies: Nike React cushioning in the heel and Nike Air Zoom in the forefoot.
The Converse G4 will be available in hi and low-cut versions on converse.com and select retailers soon.