Hip-Hop media veteran, Datwon Thomas is moving into a more prominent role in the confines of Penske Media Corp., the parent company of VIBE magazine. The industry mainstay is now Executive Producer, Talent for Dick Clark Productions.
According to Variety, the role is a newly created one as the executive will continue in his position as VP of Culture and Media for Penske Media Corp. Thomas has been the Editor-In-Chief at VIBE for the past 13 years and will also serve as Editor-at-Large going forward. Penske Media is the parent company of Dick Clark Productions and Variety.
“I am thrilled to start this new chapter in my media and entertainment career,” Thomas said in a written statement. “My time as Editor-in-Chief of Vibe has been incredibly rewarding. I would like to thank my staff of all eras for their hard work and support. Entering this new role is a valued achievement and one I take as an honor. I have been consulting with the DCP team for years, and during that time, my love of the rush of live television has grown. I look forward to getting even more involved in all aspects of great projects with amazing talent.”
In his new role, Thomas will work from the New York and Los Angeles offices. His duties will include working on talent strategy and relations, bookings, and related creative materials.
“We’re very excited to have Datwon bring his experience and unmatched expertise in Hip-Hop and R&B to DCP,” said Jay Penske, Chairman, PMC Founder and CEO and CEO of Dick Clark Prods. “His deep relationships and innate creative sensibilities will be instrumental in shaping the future vision of DCP’s world-class portfolio of shows.”
Thomas has been working as a consultant on awards shows and specials such as the American Music Awards, Academy of Country Music Awards, and ABC’s annual “Dick Clark’s Rockin’ Eve with Ryan Seacrest” with Dick Clark Productions since 2019.
Datwon Thomas Becomes Executive Producer, Talent At Dick Clark Productions