Starting this fall there will be a new platform for Black audiences to be In The Black.
According to Deadline, James DuBose, who was the former general manager at Fox Soul will be launching his own AVOD (Advertising Video on Demand) platform. It will be called “In The Black Network,” and it will focus on placing the spotlight on Black voices and original stories. The slated start date will be on October 2.
“I love everything about our culture: our faith, our resilience, our rhythm, our minds, our love. These pillars are the focus of our curated content which honors and elevates black culture and cultivates pride within our community,” said DuBose. “Throughout my career, I’ve always aimed to uplift Black voices, so bringing this new network to fruition is extremely personal and important to me. We want viewers to feel connected to authentic stories that speak to our culture, and gain a shared sense of self from enjoying our entertainingly inspiring content.”
From its inception, In The Black Network will use some of the content DuBose developed while he was at Fox Soul. Content on the network will be free and can be assessed on a dedicated app that will be available on iOS, Android devices, Apple TV, YouTube and Samsung media players. More partners will be announced at a later time.
Some of the programmings will include some notable personalities that were on Fox Soul previously. Jasmine Brand, rappers Maino and Jeezy, Malik Davis, Ray Crockett, and Ro Parish to name a few.
DuBose has also partnered with several content companies like pocket.watch, a digital-first kids and family studio, Black Waterhorse, a veteran distributor of Black indie films, and Maverick Entertainment. In The Black Network will include content that will involve sports, music, scripted, drama, talk, kids/family, and feature films.
James DuBose to Launch Streaming Platform In The Black Network This Fall