(July 21, 2023) – Flaunting the year’s most sought-after voice, undisputed “Melody God” and R&B phenomenon Fridayy unveils a brand-new single & music video entitled “When It Comes To You,” the second single off his long awaited debut album set to drop in August. Listen to “When It Comes To You” HERE via Def Jam Recordings.
The visual, directed by Dragan Andic (a.k.a. The. 97), finds Fridayy at a wedding altar as hypnotic guitar wraps around a sparse, cloudy beat as his instantly recognizable vocals take hold. He sets the scene as he proclaims, “It was love at first sight, girl, when you walked in.” The momentum builds as he carries a chantable chorus, “I won’t waste no time,” uplifted even higher by gospel harmonies.
“When It Comes To You” lands in the wake of “Don’t Give It Away” [feat. Chris Brown]. The latter has already posted up 7 million Spotify streams and 3 million YouTube views on the music video in addition to earning critical acclaim. Beyond plugs from That Grape Juice and more, Rap Radar hailed it as “grown and sexy,” and Vibe noted, “Fridayy lures one in with the catchy groove.” XXL touted it among “The 13 Best New Hip-Hop Songs This Week.” Check out his XXL Freshman Freestyle as well!
It also just sets the stage for a lot more to come…
Last year, Fridayy exploded onto the scene as the most sought after hook maestro and self-described ‘Melody God”in hip-hop and R&B, penning the chorus for DJ Khaled’s Grammy-nominated smash “God Did” (which he later performed to close out the Grammys), and Lil Baby’s “Forever,” which found Fridayy on SNL even before releasing his debut EP. Recently named to XXL’s prestigious Freshmen class for 2023, Fridayy possesses an otherworldly and unmistakable baritone which absolutely soars over his deep stash of self-produced beats, sampling hip-hop, R&B, gospel, afrobeats and beyond. Fridayy’s rags-to-riches story – a self-taught singer and producer trained in his local church choir and perfected his craft in an ad-hoc basement studio in Philly – is at once unique and familiar, but there is something ethereal and deeply musical about his approach. Fridayy has struggled, and you can hear the urgency and pain of struggle and overcoming adversity throughout his work, both in his 2022 debut EP Lost In Melody and his brilliant, expansive forthcoming debut album.