You are now watching the official music video for “UDK” by Grand Puba from the album Black from the Future, in stores worldwide via Babygrande Records.
Video directed by Lamont “Liquid” Burrell. Track produced by Grand Puba.
Legendary MC, Grand Puba, from the ground breaking group, Brand Nubian is one of the first lyricists to bridge the gap between upbeat, socio-political ideals and conscious narratives in urban music. His influence can be seen in the expansion of the Native Tongues movement (De La Soul, A Tribe Called Quest) to other relevant groups like Dead Prez and Black Star to mainstream urban collectives like RZA and GZA from Wu-Tang Clan. In addition to his massive success with Brand Nubian, Puba is also a decorated solo artist with classic hit singles in his arsenal such as “360 Degrees (What Goes Around)” and “I Like It (I Wanna Be Where You Are).”
Today, Grand Puba is personally sharing the official music video for “UDK,” taken from his new album Black from the Future. “UDK” is a futuristic journey, set 8.6 million light years form Earth, that explored the possible self-conducted extinction of mankind. The video for Grand Puba’s self-produced track was directed by Lamont “Liquid” Burrell and was overseen by Puba himself.
About Babygrande Records:
Established in 2001, Babygrande Records is one of the premier independent labels that pioneered the landscape. The company is currently celebrating its 15th year anniversary. Babygrande has maintained a unique perspective within the industry, prospering during the most volatile period in the history of recorded music. The label has been influential in launching the careers of new artists while at the same time working to nurture the careers of seasoned veterans.
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