On Wednesday, July 20, Hip-Hop Artist 2 Chainz released an official music video created in partnership with liqueur brand Hpnotiq. The video, for his latest single “Not Invited,” debuted on the @Hpnotiq Instagram channel and follows 2 Chainz’s French bulldog Trappy as he navigates a hip-hop house party straight out of the early 2000s.
“Hpnotiq is iconic. I don’t think a lot of people realize how important it was and is to rap music culture,” said 2 Chainz. “So, me and Trappy had to bring it back on ’em. R. Kelly had a whole wall of it in his video? Well we have a house full. It’s a new era.”
Hpnotiq launched in 2001 and was quickly embraced as a mainstay of nightlife culture – becoming one of the fastest-growing new-to-market products in the history of distilled spirits. In 2015, the brand tapped full-service creative agency Team Epiphany to launch #SINCE2001, a campaign to help re-insert Hpnotiq, which is still growing steadily in key markets, into pop culture. The resulting campaign tapped into nostalgia for throwback culture and reinvigorated the look and feel of Hpnotiq with a visual center from artist Naturel, and content developed in partnership with brand ambassadors like rapper Cam’ron and artist Yung Jake. Hpnotiq’s collaboration with 2 Chainz marks the second phase of the #SINCE2001 campaign.
“We’re excited to continue building upon the success of #SINCE2001 with this digital campaign,” said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. “The most iconic hip-hop songs and videos of the 2000s featured Hpnotiq, and we are proud to collaborate with one of the most celebrated artists of 2016, as we usher Hpnotiq into the future.”
In addition to creating the “Not Invited” video with 2 Chainz, Hpnotiq will continue to pay homage to its boundary-pushing legacy with high-profile events, content and surprise partnerships throughout the year. Look out for Trappy’s takeovers of Hpnotiq’s social media channels and new hyper-localized out-of-home print advertising in New York and Atlanta.
Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry. Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1934.
About Heaven Hill Brands
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
SOURCE Heaven Hill Brands