JAY-Z Sports Reebok S. Carters At Super Bowl

Over 20 years ago in 2003, a young rapper by the name of Shawn Corey Carter, also known as JAY-Z, in collaboration with Reebok, released a pair of sneakers, the “S. Carter Collection.” Now, in 2024, those same sneakers donned the feet of JAY-Z at this year’s Super Bowl game that pitted the Kansas City Chiefs versus the San Francisco 49ers.

According to Footwear News, while the billionaire rapper was on the football field at Sunday’s event, he was wearing a pair of the Reebok sneakers that Footlocker sold exclusively in their stores when they debuted. The footwear resembled some white Gucci sneakers from 1984 that went on to sell 10,000 pairs just mere hours after the shoe went on sale.

Complex reported that JAY-Z signed the deal with the sneaker brand in 2002. Along with his rival 50 Cent securing a deal with the sneaker brand, the partnership with both rappers was responsible for a rise in sales for Reebok. The company saw an 11% jump in footwear sales and a 20% gain in shares. The deal lasted for four more years before the “Hard Knock Life” rapper walked away from the partnership. Is there a resurgence of the sneaker on tap? With JAY-Z, you never know but so far there has been no announcement.

The businessman was in attendance with his wife, Beyonce, and two daughters, Blue Ivy, 12, and Rumi, 6. Beyonce may have taken a little attention away from the teams and Usher when it was announced that she was dropping her latest project next month on March 29.

“OK, they ready! Drop the new music.”


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The “Lemonade” performer also released two new country-themed songs that were co-written and co-produced by Tony! Toni! Toné!’s Raphael Saadiq, “Texas Hold’ Em” and “16 Carriages.”

Now the world awaits the next album and project to drop and the wait won’t be that much longer than less than two months.

JAY-Z Sports Reebok S. Carters At Super Bowl

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