According to TMZ, the billionaire fashionista has reportedly filed paperwork to trademark “YZYSPLY.” It would be established for retail stores, online ordering services, and online retail store services. Ye already has the website, Yeezy Supply which has been used to sell the producer’s limited-release footwear and/or clothing in the past. But, this latest move most likely means that he is ready to sell his merchandise in brick-and-mortar stores.
TMZ has also reported that Ye’s attorneys’ filing includes G-strings, shirts, lingerie, socks, hats, visors and tennis wear, as well as “accessories.”
Hypebeast reported that the paperwork was filed on June 29 and it can be confirmed on the United States Patent and Trademark Office online. Ye has recently appointed Steven Smith to be the head of Donda Industrial Design, as he continues to make creative moves that enhance his position beyond the fashion and footwear industry.
Smith has been hired, according to Revolt, as the lead for the Donda Foam Vehicle that Ye has in development. The vehicle will be conceptualized, designed and manufactured here in the United States. After he was announced for the new position, Smith said, “I’m honored to help create our shared vision of the future. Mr. West is the single, most inspiring creative I have ever worked with.”
Kanye West Reportedly Trademarks YZYSPLY for Retail Stores