Brooklyn Nets player Kevin Durant is expanding his ever-growing business portfolio!
Boardroom, a company owned and operated by Durant announces that the entrepreneur is extending on his and his company’s previous investment with the leading cryptocurrency exchange platform. Durant and his partner Rich Kleiman’s Thirty Five Ventures have entered into a strategic marketing partnership and collaboration with Coinbase.
— Thirty Five Ventures (@35Ventures) December 15, 2021
— Kevin Durant (@KDTrey5) December 15, 2021
“Being an early investor in a company you’re excited about is always an amazing feeling,” Durant said in a written statement. “Being able to come back a few years later and create an even more in-depth partnership is rare, and we’re fortunate to be building further with Coinbase.”
With the partnership with Coinbase, Durant will be a collaborator with content creation, Boardroom will become a media partner, and the Kevin Durant Charity Foundation (KDCF) will incorporate a philanthropic arm as well. Thirty Five Ventures will work with Coinbase with several initiatives which will include creating NFT drops to storytelling and content that is specific to the crypto realm and how it empowers everyone, NFT education, and also spotlighting Coinbase’s rapid growth in the space. Durant and 35V will assist in opening creativity and highlight Coinbase’s artist- and creator-first approach to the NFT marketplace.
Durant and Thirty Five Ventures’ first interaction with Coinbase took place in 2016 when they participated in Coinbase’s 2017 Series D funding round that raised $100 million at a $1.6 billion valuation.
As the partnership between the Kevin Durant Charity Foundation (KDCF) and Coinbase, as part of its integration, Coinbase will help encourage crypto education for young people, including the possibilities for career aspirations in the space. Coinbase will continue to increase its goal to engage with new customers about the benefits of crypto and NFTs. The company aims to bring 1 billion people into the crypto economy.