Kevin Garnett's Hoop It Up HBCU Tournament Scheduled to be Broadcast on UBCTV

Kevin Garnett’s Hoop It Up HBCU Tournament Scheduled to be Broadcast on UBCTV

It is no secret by now that the UBCTV network has been working hard on being one of the top urban broadcasting networks to bring mainstream content to streaming platforms worldwide.  Last month the UBCTV network announced that they just inked a deal to join Freecast, one of the world’s largest Free Ad Supported Television platforms in the world, releasing a plethora of shows, including  UBC Fiscal Fitness, Rucker Park Basketball, UBC Independent Music Videos, Style and Beauty Cafe, Its A Ant Jones World, If These Walls Could Talk, National Sounds Of Gospel TV, City Vines, This Week Africa, Culturally Lit Africa, Grindhard TV, UBC Wellness, Triverity Talk, Body By Alexis, The Final Round, Live From The Next Sound Studio, Global Women’s Basketball, and Mr. Jay V Comedy Show.


Now, the UBCTV platform has secured the broadcast rights to the 2024 Hoop It Up HBCU Tournament. Hoop It Up, the popular 3×3 basketball tour established in 1989 and owned by NBA legend Kevin Garnett, launched its first HBCU competition last year which consisted of intramural 3×3 competition at select HBCU colleges.  Allen University, Benedict College, Claflin University, Clinton College, and South Carolina State University competed in the Hoop It Up HBCU Championship. Benedict won the men’s championship and South Carolina State won the women’s title.


The deal inked with UBCTV network allows worldwide eyes on the event in 2024 and there is great anticipation for this year’s tournament.  “We are thrilled to have the opportunity to showcase our 3×3 HBCU Tournament this year, to new audiences,” said George Daniel, CEO of Big Ticket Sports, operator of Hoop It Up.  Dates and locations for the 2024 Hoop It Up HBCU tournament will be announced in the near future.


Peggy DodsonUBCTV’s CEO says, this is a very exciting rollout and we are looking forward to bringing this amazing event to a worldwide audience.

The UBCTV Network is an urban lifestyle content channel, featuring a wide variety of both curated and original programming, ranging from sports and music programming to entertainment and talk shows. Viewers can find us on (Channel #3844) in the Channel Section under TV categories and featured in the BLK section of the Channel Guide as well as on mobile.

About Hoop It Up
Since its inception 30 years ago, Hoop It Up has been the largest 3×3 basketball tour, recognized as the most prolific grassroots basketball tour with millions of worldwide participants. Hoop It Up was acquired by Kevin Garnett’s Big Ticket Sports LLC in 2019.

For more information on Hoop It Up visit

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