Kawhi Leonard Joins X2
X2 PERFORMANCE® announced today that two-time NBA champion and four-time All-Star Kawhi Leonard will join the board of directors to bring the natural energy drink and pre-workout supplement to consumers. X2’s entire product line is launching exclusively in retail at CVS Pharmacy.
X2 PERFORMANCE products are designed to enhance endurance and improve recovery both during and after workouts. They use a patented combination of clean ingredients, scientifically proven to deliver sustained performance through the generation and regeneration of ATP (a natural molecule the body uses to provide energy). X2 has been vetted by the most rigorous gatekeepers in professional sports and is widely used by pro teams in the NBA, NFL, MLB and NHL. Kawhi Leonard, along with hundreds of other elite athletes, trust X2 PERFORMANCE’s patented, natural products.
“I have been approached by many beverage and supplement brands, but I decided to join X2 because it is natural with clean ingredients. I love the products, and the impact it’s had on my training and performance,” said Kawhi Leonard, who will be directly involved in product innovation as well as marketing support. “I’m really inspired by our X2 team and the momentum we are building.”
In addition to pre-workout supplements, consumers can purchase X2 ENDURANCE natural energy drinks, which also offer clean ingredients for sustained energy. X2 differentiates itself from other energy drinks with its natural ingredients, non-carbonated formula, antioxidants and electrolytes.
Beverage industry veteran and founder Dr. Ralph M. Ferrante developed X2’s patented formula to naturally enhance performance and obtained NSF Certified for Sport® certification. This certification program helps athletes, coaches and trainers make informed decisions when choosing sport supplements.
Serial entrepreneur and X2 Board member Mark French will lead the company’s growth as CEO. “With more and more consumers looking for natural solutions in the energy and pre-workout categories, we are thrilled to launch our products nationally with Kawhi,” French said. “What has been the best-kept secret in pro sports is now available for everyone looking for a natural boost.” French has created and operated multiple businesses in the media, technology, sports and consumer goods industries. Previous ventures include MISSION®, The Players’ Tribune®, Healthy Together®, as well as leadership roles with NBC Universal.
L Catterton’s Growth Fund is the lead investor in X2 and has injected new capital to support its rapid growth. With approximately $20 billion of equity capital across seven fund strategies in 17 offices globally, L Catterton is the largest consumer-focused private equity firm in the world. In addition to L Catterton, sports industry investors include ESPN’s NFL Insider and X2 board member Mike Tannenbaum, Mike Levine, Co-Head of CAA Sports, Chuck Baker, Co-Chair of O’Melveny Sports Industry Group and Tampa Bay Buccaneers Pro Bowl Linebacker Lavonte David.
About X2 PERFORMANCE
X2 PERFORMANCE® is a family of products whose patented formulation delivers sustained energy using a combination of only clean and effective ingredients engineered to optimize your natural potential. The product line includes X2 ENDURANCE natural energy drinks and X2 PERFORMANCE pre- + intra-workout supplements. X2 products are available at CVS Pharmacy and cvs.com, gnc.com, Subway, Amazon and on X2Performance.com. Learn more at www.X2Performance.com and follow us on Instagram, Twitter and Facebook.
Kawhi Leonard Joins X2