Nicki Minaj - Hard White - The Industry Cosign

Video Director: Mike Ho

Video Producer: Keith Brown

Video Producer: Krista Worby

Video Editor: Mike Ho

Executive Producer: Erix Arocha

Director of Photography: Mikko Timonen

Visual Effects: Max Colt for Cinema Giants Inc.

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Who is BIG CED?

He got jokes. He is Hip Hop. He has a vision. An ageless part of this culture. His name is part of Hip Hop history and future.

Ovington PropheteCEOThe Candy Store Marketing Group (CSMG) New York, NY

Big Ced is…
The only guy that can look like Bernie Mac AND Ma$e at the same damn time.
Hit The Road Sam from the MC Lyte “Paper Thin” video
The geeky trifocal glasses wearing mofo from the “Monie In The Middle” video
Matter of fact…he’s the first male video vixen. He’s a Mixen.
Real talk tho… He’s a good dude. Pause.
He’s a great entertainment resource to have and he’s a good mentor, big brother figure and friend.
But he’s still sarcastic as hell.
Even though most of his jokes be missing the mark, we still laugh along with his punk azz.
He’s like a termite… or is it the cockroach… he’ll be around forever.
Ok for real now? Who’s this Big Ced guy you’re asking me about? Never heard of him.

Seed PopularCo-FounderRule 4080New York, NY

Big Ced is an industry trailblazer, one of the first to capture the Who’s Who of the entertainment industry before the dawn of social media.

Tomika AndersonContent Creator, Branding Strategist, Editor and ProducerWashington, D.C.

BIG CED is an anomaly. If I’m being frank, I have no idea how to describe what he does for a living. Is he a party promoter? A writer? An industry socialite? Probably all of the above. He’s basically Tommy from “Martin.” We know he works, but where?! What I do know for sure is that BIG CED is kind, he’s reliable, he’s got a winning smile and everyone in the biz has him on their NYC invite list. And I am glad to know him. Keep on truckin’ BIG CED!

Tynicka BattleCEO & FounderTynicka Battle DigitalPrinceton, NJ

One of the most genuine people I’ve met in entertainment industry, it’s no wonder why he’s among everyone’s favorite people. He has never hesitated to support any of my projects for more than a decade in good faith which is becoming harder to find in a game where money is the bottom line. I am honored to be his friend.

BE'N ORIGINALPublisher/Editor in ChiefUrban MagaineNew York, NY

Hard headed. Arrogant. But well intentioned and good hearted.

Claudio E. CabreraAudience Development and Engagement ManagerCBS LocalNew York, NY

I honestly don’t know for sure. He is someone I crossed paths with over 20 years ago as I started my career in this black entertainment industry. He was the first person to offer me a feature profiling me as a new member of the industry on The Industry Co-Sign. He was and is funny, crazy, annoying overzealous, overbearingly braggadocios about his appearance in the MC Lyte video back in the day. He is someone with whom you never skip a beat; no matter how long it’s been since the last time you’ve clasped hands or shared a warm hello. It’s as if you’re picking up a conversation from yesterday. He never forgets you for an invitation to a birthday party (not sure if that’s a money making scheme or not) but he makes sure that your name is on the list. Seemingly a touch self-centered, he’s just extremely aware of his worth and knows that this industry always deserves better. He is a veritable living, breathing archive of urban entertainment history. His lisp is ever present; his laugh is contagious; he is always smiling. An all-around good person to know. Well connected (and we’re talking real connections here not just social media) and willing to share those connections with you. Because he knows that’s how we move forward. Together. I’m happy to know him in as much as I do. And although I know I don’t see him often, I’m positive he’ll never treat me like a stranger. Ever.

Victoria FlearyDigital Marketing | Branding SolutionistBETNew York

I’ve had the pleasure and some displeasure knowing Big Ced for the better half of 40 years! I’ve watched him create himself several dozen times for various reasons both professionally and personally. I’ve seen him change for family, for women, for work, for school & by choice. I could call him an innovator, I could call him a copycat, I have called him a promoter, an enthusiast, a writer, and a knucklehead and that was all on the same day. He’s been very fortunate with relationships that have allowed him to continue to rise to many varied occasions & He has not allowed the naysayers & detractors to destroy how great he is to himself or how great he could be in real life. He’s a pretty good friend, when he’s not giving advice, he’s a damn good son, but not always a good brother. He has taken shots, knots, go aways and plenty of Hell No Ced…but like the famous Timex slogan…he has kept on ticking…he’s A King In His Own Right or Mind…and he’s sometimes just too much…but when given the opportunity to do good with lil to say & lots of huffing, puffing and yawns…he’s a good guy with personality & wit to match! He’s a team player with the right team or a leader when asked to be so! Given the chance after he’s exhausted your patience…give him a little more time and the project he’s been entrusted to do will shine & prove his true worth! Ceds a good guy & a great friend! That is Big Ced when all is Ced and done! (Drops Mic & jumps out closest window!)

Tuffy QuestellActor, Casting, Writer, Development Joule Entertainment NYNew York, NY

WHO IS BIG DEAD?? Oh CED Hhmmmm this would be a ROASTING opportunity for all of his peers & friends to let him have it! LOL Seriously, there isnt one word to describe The Man, The Myth, and Legend.. Hell, we are still only seeing the surface of Big Ced. Its has truly been an honor to be able to call this guy, a Friend, and family. Personally, His loyalty, and compassion sets him apart from many.. Professionally his knowledge, and un-bias views on Music, Entertainment and its lifestyles are to be commended and respected. We greatly appreciate all you do CED! Nothing but Universal & Hip Hop Love!!

Ty MeekSuntoucher Entertainment LLC New York, NY

Big Ced is an icon in New York City’s hip-hop community. It has been an honor for me to know him professionally as he has written about many of my clients. Ced is one of those rare people who only deals with authentic individuals. You know, the real ones. So when dealing with him, you better come honest, humble and professional.

Theo PerryPresidentTheePee Co.New York, NY