Pronghorn Makes Investment In Black-Owned New England Barrel Company

Pronghorn Makes Investment In Black-Owned New England Barrel Company



NEBCo Named as a 2023 Leading Whiskey Brand Across Globe by New York World Spirits Competition


ATLANTA, November 28, 2023 – Today, Pronghorn, a platform that is revolutionizing the template for how to effectively diversify industries for any underrepresented group, names New England Barrel Company (NEBCo) as the next seed investment in the powerful spirits portfolio of black-owned brands. Recognized for its rich flavor notes and warm finishes, NEBCo has quickly become a heralded classic by critics. The brand’s expressions – two core batched bourbons and a number of limited, single barrel offerings – are bottled from whiskies sourced from US-based distilleries, both large and small.

“New England Barrel Company, at its foundation, is about building community through a shared interest in great whiskey. Our mission each day is to craft and distribute outstanding batched and single barrel releases that are affordable and offer them to the public at reasonable prices,” says New England Barrel Company founder James Saunders.

The entry to the Pronghorn family arrives on the heels of the New York Spirits Competition naming NEBCo the “Best Single Barrel Bourbon Up to 10 Years” for the company’s Single Barrel Select 5-Year Bourbon. The award further cements the Black-founded brand as one of the leading whiskey brands across the globe.

The investment in NEBCo is another step that Pronghorn is taking to achieve its overall goal of investing in 57 Black-owned spirits brands to generate $2.4 billion in economic value for the Black community by 2032. As a result of this work, there has been a steady increase in the percentage of Black executives in the spirits space, with over 50+ new Black employees in the industry.

“It’s extraordinary to see the ways in which the Pronghorn family continues to grow,” said CEO and Managing Director, Jomaree Pinkard. “We are thrilled to be working with New England Barrel Company to further accelerate their business.

Pronghorn’s capital investments and supercharging programs continue to refine its unique replicability to encourage and enable any company to effectively diversify any industry for historically underrepresented communities.

To purchase New England Barrel Company and other spirits from Pronghorn’s growing portfolio of Black-owned brands, visit



Pronghorn has developed a blueprint for how to effectively diversify any industry that has severely underrepresented its prominent consumer audience. Pronghorn is starting with a focus on cultivating the next generation of Black entrepreneurs, executive leaders, and founders within the spirits industry by granting economic and career development resources. Through the company’s modern and disruptive efforts, the commercial-forward solution is grounded in the ethos that diversity is good for business. The company was co-founded by spirits industry veterans Dia Simms, Erin Harris, and Dan Sanborn. Global beverage alcohol leader, Diageo announced its partnership backing Pronghorn in 2021. $200M is being committed based on achievement of key milestones within the ten-year plan. The pronghorn is the fastest North American land mammal and can endure speeds for miles. Inspired by our namesake, Pronghorn believes creating real change is a marathon, not a sprint. For more information and to shop Black-owned spirits brands, visit:



New England Barrel Company (NEBCo) is focused on building a community of spirits lovers through curated spirits and rooted in three core pillars: transparency, integrity, and honesty. Founded by James Sanders in Boston, MA in 2020, the brand works to reclaim the city’s local pioneer spirit to honor the whiskey category. NEBCO has quickly risen in the industry, cultivating numerous awards from the nation’s most prestigious panels in recognition for its bourbon and rye.  For additional information and up-to-date news please follow on social media @newenglandbarrelco.

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