BET To Honor Nipsey Hussle Posthumously At The 2019 'BET Awards'

Puma Contributes to the Trust Fund of Nipsey Hussle’s Children Every Year

Puma Contributes to the Trust Fund of Nipsey Hussle’s Children Every Year

On a recent episode of Earn Your Leisure, we learned from Nipsey Hussle‘s brother that the clothing brand, Puma contributes monetarily to Nipsey’s children’s trust fund on an annual basis.

Before recording artist Nipsey Hussle was killed in front of his Marathon Clothing store in the Hyde Park neighborhood of Los Angeles, he was involved in a collaborative deal with Puma. Six months after the senseless killing, Puma honored Hussle by releasing the collection he was personally working on with the clothing brand.

While appearing on the Earn Your Leisure podcast series, Nipsey’s brother Blacc Sam told the hosts that the deal with Puma isn’t about sales but a deeper business relationship. It also revealed that the clothing company is “hittin the kids” by contributing to their trust fund. They are definitely doing the family right by his brother.

“After everything, they came back to the table and made sure the kids was set up straight,” Sam stated. “It had nothing to do with sales of clothes or the success of the capsules, just off the top every year they hittin the kids in the trust fund. They did right for Hussle.”

He also mentioned that Puma has been respectful of their collaborations. Instead of focusing on sales (Which have been good for Puma and the family), they are allowing the family to do what Nipsey may have done himself.

“They allowed us to also do the collabs and do it the way we wanna do it. It’s not about selling a lot of units or printing up a lot of t-shirts and going wild. It’s just let’s do it tasteful, let’s come in with the Hussle way.”

The well-known and liked 33-year-old lost his life when he was killed in front of his Marathon Clothing store in 2019 by a childhood acquaintance, Eric R. Holder Jr. He was recently sentenced to 60 years to life in prison.

A petition was started to rename the intersection of Slauson Avenue and Crenshaw Boulevard near Hussle’s store to “Nipsey Hussle Square.” On the day of his funeral, the City Council announced it would be renamed Ermias “Nipsey Hussle” Asghedom Square to honor him and his contributions to the neighborhood.

Puma Contributes to the Trust Fund of Nipsey Hussle’s Children Every Year

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