Raheem DeVaughn - If I Don't

Raheem DeVaughn – If I Don’t

Raheem DeVaughn – If I Don’t

IF I DON’T” is the latest single release from the recently released collaboration album, “RAHEEM DEVAUGHN PRESENTS FROM LUST TILL DAWN“, globally available now, via the New Era Soul/SRG-ILS Group label imprint.

The “IF I DON’T” music video just made its world premiere on BET SOUL, BETher and BET.com. The beautifully-captured black and white cinematic visuals were directed by DNA Videos. “I wanted to do something abstract and as always my sister, V. Bozeman and I have great chemistry on film, so working with her again, was a no brainer,” mentions Raheem.

IF I DON’T” was written by Raheem DeVaughn and produced by Tim Kelley. “The inspiration behind the song came after having numerous conversations with Black women and I realized that they want to be recognized for how they show up in relationships,” mentions Raheem. “If I Don’t is an introspective record that speaks for women in the third person regarding how they want to be recognized and appreciated by the man in their life,” he adds.

I want to be known and have a name for being a contributor to the culture of R&B and soul music,” flatly states R&B lovers’ very own “the Love King,” while clarifying the inspiration behind his soon-to-be-released, stylistically diverse, multi-artist Raheem DeVaughn Presents From Lust Till Dawn set, “not just though my music but it could be through my penmanship, through songs that I write or artists I’ve discovered…not only in the D.C. area, but artists from different parts of the country and the world.” Dependably a “man of his word” often known to practice what he preaches, Raheem’s musically rich “R&B radio show-meets-summer-cookout-mixtape”-themed LP does just that, featuring collaborating artists from his own music tribe (jazz-hop poet/vocalist Wes Felton, R&B-jazz-hip-hop producer/musician Bee Boy$oul, DeVaughn’s tour band Attinshun, alternative soul-rock stylist YahZarah), two promising discoveries encountered via social media (Houston-bred vocalist Brendalynn McKinney, newcomer/Atlanta siren Kristina Ray), a returning 90s song stylist on the comeback (sultry neo-soulstress Grenique) and up-and-coming recording artists Raheem genuinely came across as a music lover himself (singer-rapper 704 Bravo; song stylist Georgia Reign).

A few of the artists are people I met through social media and became a fan of what they do,” divulges Raheem of the eclectic mix of music artists featured on Raheem DeVaughn Presents From Lust Till Dawn. “I [technically] met Brendalynn McKninney through Instagram. I met [704] Bravo in Charlotte at a rehearsal space when I was preparing to go out on tour with Ledisi and Leela James. Attinshun is a group that is actually my band. Georgia Reign’s `Wait On Me’ has been out for a little bit; I feel like it deserved attention. I just want to share my platform for those people who develop soul and R&B…artists and voices that I’m fond of that are new. Or maybe they’re voices that you haven’t heard in a minute. I [just] always wanted to be able to do that.”

Raheem DeVaughn – If I Don’t

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