Snoop Dogg's The Beyond D-O-Double G Sandwich Drops at Dunkin' Shops This Week Only

Coming right off a widely watched Super Bowl halftime performance this past weekend, Snoop Dogg has announced that he will be converting Death Row Records into the first NFT record label.

According to Fortune, the What’s My Name? rapper said he is making plans to make the newly acquired record label the first NFT label. Death Row Records is the label that was started by Dr. Dre and Suge Knight as Snoop started his career recording for the company.

He made the announcement while partaking in a discussio9n on the audio social media app Clubhouse.

“Death Row will be an NFT label,” said Snoop. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent to be major, we want to be the first major in the metaverse.”

Snoop is no stranger to the NFT game. In September, he disclosed that he had been compiling the digital tokens under the alias Cozomo de’ Medici. He had amassed approximately $17 million in NFT holdings.

In March 2021, Snoop released his own NFT collection that included an original song called “NFT,” and “Snoop Dogge Coins.” On 4/20 he revealed a collaboration with the digital artist behind the Nyan Cat meme and released a “Nyan Dogg” NFT. Then this past November, he minted a rate NFT that sold for nearly $750,000.

Last week, global investment firm Blackstone announced that the iconic Gin & Juice rapper acquired the Death Row Records brand and name from MNRK Music Group. The terms of the deal were not disclosed. Snoop’s latest project, “B.O.D.R. (Bacc on Death Row),” was just released on Feb. 11, 2022.  Fans will also be able to purchase his new album on the blockchain as a Stash Box of NFTs through the new Gala Music store thanks to his partnership with Gala Games, a successful blockchain gaming platform.

Snoop was featured last weekend at the Pepsi Super Bowl LVI Halftime Show with Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent and Anderson .Paak.

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