Snoop Dogg Severs Ties With INDOxyz Months After Launch

Earlier this year in March, Calvin Broadus, AKA Snoop Dogg announced that he is becoming partners with Michael Riady to launch INDOxyz. The product was described as “a premium lifestyle coffee brand created for and inspired by the next generation of entrepreneurs and innovators.” Six months later, New York Post’s Page Six reported that the “Stranded on Death Row” rapper is no longer involved in the business.

Sources told the media outlet that the company only lasted two months as Snoop left the partnership after the brand’s president, Elbert Song, informed the board of alleged problems that involved Riady’s management. Snoop supposedly had his legal team investigate the matter before deciding to vacate the collaboration.

“It took 16 days to do their investigation… Snoop and his team left the company, dropping all ownership and stake in the company… and they did not offer a reason,” the source said.

Meanwhile, Song also vacated his position with INDOyxz and told Page Six, “Working with Snoop and his incredible team on the launch of Indo was an amazing experience. I’m disappointed to see that journey end, but am excited to support a new venture, Flowin Coffee with female founder Tamie Tran.”

The source has stated that Riady has told friends that the dissolution of the partnership with Snoop was due to a disagreement over music. “He’s been saying Snoop left because they disagreed on music for marketing.”

This isn’t the first time this year that the “Doggfather” walked away from a company he partnered with.

In April, after joining an esports company in 2022, FaZe, Snoop left the company as well as his role on the Board of Directors. After the company did not meet the projected $91 million in sales in 2022, falling short by over $20 million, Snoop, along with many executives involved with FaZe resigned. Sportico reported that the entrepreneur’s stock in the company was $7.4 million in the summer of 2022. By the time he left the company, his reported earnings were purportedly an estimated $53,184.

Snoop Dogg Severs Ties With Coffee Company, INDOxyz Months After Launch

Tags: Snoop Dogg

Who is BIG CED?

I’ve had the pleasure and some displeasure knowing Big Ced for the better half of 40 years! I’ve watched him create himself several dozen times for various reasons both professionally and personally. I’ve seen him change for family, for women, for work, for school & by choice. I could call him an innovator, I could call him a copycat, I have called him a promoter, an enthusiast, a writer, and a knucklehead and that was all on the same day. He’s been very fortunate with relationships that have allowed him to continue to rise to many varied occasions & He has not allowed the naysayers & detractors to destroy how great he is to himself or how great he could be in real life. He’s a pretty good friend, when he’s not giving advice, he’s a damn good son, but not always a good brother. He has taken shots, knots, go aways and plenty of Hell No Ced…but like the famous Timex slogan…he has kept on ticking…he’s A King In His Own Right or Mind…and he’s sometimes just too much…but when given the opportunity to do good with lil to say & lots of huffing, puffing and yawns…he’s a good guy with personality & wit to match! He’s a team player with the right team or a leader when asked to be so! Given the chance after he’s exhausted your patience…give him a little more time and the project he’s been entrusted to do will shine & prove his true worth! Ceds a good guy & a great friend! That is Big Ced when all is Ced and done! (Drops Mic & jumps out closest window!)

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