Earlier this year in March, Calvin Broadus, AKA Snoop Dogg announced that he is becoming partners with Michael Riady to launch INDOxyz. The product was described as “a premium lifestyle coffee brand created for and inspired by the next generation of entrepreneurs and innovators.” Six months later, New York Post’s Page Six reported that the “Stranded on Death Row” rapper is no longer involved in the business.
Sources told the media outlet that the company only lasted two months as Snoop left the partnership after the brand’s president, Elbert Song, informed the board of alleged problems that involved Riady’s management. Snoop supposedly had his legal team investigate the matter before deciding to vacate the collaboration.
“It took 16 days to do their investigation… Snoop and his team left the company, dropping all ownership and stake in the company… and they did not offer a reason,” the source said.
Meanwhile, Song also vacated his position with INDOyxz and told Page Six, “Working with Snoop and his incredible team on the launch of Indo was an amazing experience. I’m disappointed to see that journey end, but am excited to support a new venture, Flowin Coffee with female founder Tamie Tran.”
The source has stated that Riady has told friends that the dissolution of the partnership with Snoop was due to a disagreement over music. “He’s been saying Snoop left because they disagreed on music for marketing.”
This isn’t the first time this year that the “Doggfather” walked away from a company he partnered with.
In April, after joining an esports company in 2022, FaZe, Snoop left the company as well as his role on the Board of Directors. After the company did not meet the projected $91 million in sales in 2022, falling short by over $20 million, Snoop, along with many executives involved with FaZe resigned. Sportico reported that the entrepreneur’s stock in the company was $7.4 million in the summer of 2022. By the time he left the company, his reported earnings were purportedly an estimated $53,184.
Snoop Dogg Severs Ties With Coffee Company, INDOxyz Months After Launch