A former NFL player has made history with a business relationship with a former football team.
The Las Vegas Raiders have partnered with a former Raiders player who is a member of the NFL Hall of Fame. Woodson Bourbon Whiskey, the award-winning spirit brand that was created by former Raiders defensive player and Pro Football Hall of Famer Charles Woodson announced a partnership with the Las Vegas Raiders and Allegiant Stadium. For the first time in Raider and NFL history, a former professional player’s company has been named the official spirit sponsor of an NFL franchise.
“I used to jokingly say that Woodson Bourbon Whiskey was the official bourbon of Raider Nation but now I can say it with my chest. Woodson Bourbon Whiskey is the official bourbon of the Las Vegas Raiders and Allegiant Stadium,” said Woodson i a written statement. “I want to thank Mark Davis, Sandra Douglass Morgan, the Raiders partnership team, and the entire Raiders organization for giving Woodson Bourbon Whiskey the opportunity to be great! Go Raiders!”
With this collaboration, there will be major signage and visibility for Woodson Bourbon Whiskey the Raiders’ home playing field, Allegiant Stadium. This also includes a branded stadium bar located inside the Shift4 Club. There will be two featured specialty cocktails created by Allegiant Stadium’s “Modern Mixologist,” Tony Abou Ganim. They will also be featured at the Raiders’ home stadium including a Woodson signature cocktail featuring bourbon, bitters, and ginger.
“We are elated to partner with Charles Woodson and Woodson Whiskey,” said Las Vegas Raiders President Sandra Douglass Morgan. “Charles is a Raiders legend, and we’re looking forward to bringing Woodson Bourbon Whiskey to Raider Nation and our guests at Allegiant Stadium.”
After being selected in the first round of the 1998 draft, Woodson played for the franchise from 1998-2005. He went on to play 7 seasons with the Green Bay Packers before returning in 2013-2015. His many achievements include being tied for the NFL record with 13 defensive touchdowns. He is also the first player in NFL history to record 60 interceptions and 20 sacks.