Eat. Learn. Play., the organization founded by three-time NBA champion and two-time MVP Stephen Curry and entrepreneur, host and two-time The New York Times best-selling author Ayesha Curry, are pleased to announce the kick off of the 9th annual Christmas With The Currys holiday celebration.
The 12 Days of Christmas with the Currys will take the annual celebration up a notch, which will begin on December 13 through Christmas Eve, consisting of 12 consecutive days of amazing surprise and delight moments around the Oakland/Bay Area.
“It’s no secret that this has been an especially challenging year for families in our community and beyond, that’s why we wanted to really go all out this year and show love for the most resilient people and organizations right here in our backyard,” said Stephen and Ayesha Curry, Co-Founders of Eat. Learn. Play. “We’re excited to show the world what’s in store for the 9th annual Christmas with the Currys, and are so grateful to be in a position to bring some holiday cheer to the Bay Area.”
The foundation’s holiday giveback initiative will be surprising kids, families, local community heroes and organizations across the Bay Area. This year’s 12 Days of Christmas with the Currys will be filled with generous donations, one-of-a-kind experiences and memorable gifts courtesy of Eat. Learn. Play.’s deep bench of devoted and supportive partners.
“We’re so grateful to all our partners, sponsors and donors for their unwavering support, helping us put on the most impactful Christmas with the Currys to-date,” said Chris Helfrich, CEO of Eat. Learn. Play. “We’re excited to close out the year by providing much-needed gifts and financial support to kids, families and organizations in our community.
The first day of the 12 Days of Christmas with the Currys was an intimate yet impactful surprise with some of Oakland’s most underappreciated heroes — teachers. In partnership with DonorsChoose, Eat. Learn. Play. invited four deserving Oakland teachers to a location to meet with Oakland Mayor Libby Schaff to discuss funding needs for projects. To their surprise, Stephen Curry dropped in with the news that Eat. Learn. Play. will fund the teachers’ classroom literacy projects. Additionally, Eat. Learn. Play. announced as part of their goal to close the literacy gap for students in Oakland; they will fund EVERY teacher-led literacy project in the Oakland Unified School District up to $1 million through a partnership with Donors Choose.
Last year, Eat. Learn. Play. and the Currys hosted a holiday food, gift and resource drive-thru distribution, benefitting more than 1,000 Oakland children and families. The families were surprised and delighted with holiday-themed gifts, inspired by the organization’s EAT, LEARN, and PLAY pillars, with nearly $1M worth of items given away – a goal Eat. Learn. Play. is looking to surpass this year.
Eat. Learn. Play. is grateful for the continued support of its lead partners including FTX, Kaiser Permanente and Workday, without them, this holiday celebration would not be possible. Also providing support this year are partners BriteBrush, Callaway, Chipman Relocation & Logistics, CLIF Bar, Clover, Curry Brand, DICK’s Sporting Goods, DonorsChoose, Felicis Ventures, Flexpower, Ghirardelli, Go Go Squeez, Golden State Warriors, Goldman Sachs, GoodGood Eats, HAPE Toys, JP Morgan Chase, JustFab, Kaboom!, Lineage Logistics, Literati, Lyft, Mezzetta, Oakland A’s, Partake, Pixar, Rakuten, Ripple, Soul Focus Sports, The Olympic Club, Under Armour and Whole Foods.
About Eat. Learn. Play.
Eat. Learn. Play. founded by three-time NBA champion and two-time MVP Stephen Curry and entrepreneur, host and two-time The New York Times bestselling author Ayesha Curry, seeks to unleash the potential of every child and pave the way for amazing kids and bright futures. Launched in the summer of 2019, Eat. Learn. Play. exists to help improve the lives of kids and families in Oakland, the Bay Area and across the country. Rooted in three of the most vital pillars for a healthy childhood—nutrition, education and physical activity — Eat. Learn. Play. is designed to help ensure an equal road to success for all kids. The organization believes that children are our future and, with their partners, they are deeply dedicated to empowering them and opening doors for their futures.