James Cuthbert Joins BET Networks as Senior Vice President of Brand Strategy & Marketing

BET (a subsidiary of ViacomCBS Inc., NASDAQ: VIACA, VIAC), the nation’s leading provider of quality content for African-American audiences, announced today that James Cuthbert has joined BET as Senior Vice President, Brand Strategy & Marketing, reporting to Chief Marketing Officer, Kimberly Paige. In his new role, Cuthbert will lead marketing strategy and execution, including initiatives… Continue reading James Cuthbert Joins BET Networks as Senior Vice President of Brand Strategy & Marketing