Allen Iverson’s Reebok “Answer IV” Celebrates 20 Years, Dropping April 15

Allen Iverson’s Reebok “Answer IV” Celebrates 20 Years, Dropping April 15 Reebok has confirmed the official 20th Anniversary bring back of Allen Iverson’s Answer IV OG debuted by the brand and 6-foot guard during his historic 2000-2001 MVP campaign. Featuring a unique zip-up shroud and racing-inspired upper, the polarizing design is of the most coveted from Iverson’s… Continue reading Allen Iverson’s Reebok “Answer IV” Celebrates 20 Years, Dropping April 15

Master P and Baron Davis Are Looking to Purchase Reebok From adidas For $2.4 Billion

Master P and Baron Davis Are Looking to Purchase Reebok From adidas For $2.4 Billion Sneaker company, adidas, is reportedly ready to unload Reebok and a successful rapper/entrepreneur and former NBA player may be in line to acquire the athletic brand. According to ESPN’s NBA reporter, Eric Woodyard, the fabled Reebok may soon be in… Continue reading Master P and Baron Davis Are Looking to Purchase Reebok From adidas For $2.4 Billion

Kerby Jean-Raymond Named Reebok’s Vice President of Creative Direction

Reebok announced the appointment of Kerby Jean-Raymond to Vice President, Creative Direction. In this role, Jean-Raymond will provide creative leadership across all design disciplines for Reebok. He will work closely with Reebok’s Product, Global Marketing, and Development organizations to ensure his design strategy is consistently implemented across all brand touchpoints. Jean-Raymond will serve on the… Continue reading Kerby Jean-Raymond Named Reebok’s Vice President of Creative Direction

Reebok and Khalid Form The Great Khalid Foundation to Mentor Aspiring Artists

In tandem with the launch of the Classic Leather Legacy, Reebok announces the “Write Your Legacy” contest in partnership with The Great Khalid Foundation. The winner of the contest will have the opportunity to be mentored in singing and songwriting by Khalid and his team. “The voices of young people need to be heard and… Continue reading Reebok and Khalid Form The Great Khalid Foundation to Mentor Aspiring Artists

Reebok Celebrates LGBTQ+ Community Pride with ‘All Types of Love’ Collection and ‘Proud Notes’ Campaign

In honor of the LGBTQ+ community and Pride Month this June, Reebok is proud to announce its all-new “All Types of Love” collection and “Proud Notes” campaign, highlighting activists and influencers in the LGTBQ+ community who are fighting for equality every day. The campaign provides a platform for authentic, passionate individuals to share their unique… Continue reading Reebok Celebrates LGBTQ+ Community Pride with ‘All Types of Love’ Collection and ‘Proud Notes’ Campaign

Reebok Reissues Question Low ‘Oatmeal’

For the first time since its 1999 debut, Reebok is officially reissuing the Question Low “Oatmeal” ($120), paying homage to Allen Iverson’s everlasting impact on the sport of basketball and its surrounding culture. One of the first and only low-cut iterations of the iconic Question sneaker, Question Low “Oatmeal” is back in time for summer… Continue reading Reebok Reissues Question Low ‘Oatmeal’

Reebok Debuts Question Mid ‘Respect My Shine’

Reebok has officially unveiled its all-new Reebok Question Mid “Respect My Shine”, available on Reebok.com beginning Friday, April 10th. While Allen Iverson’s style was prevalent throughout his professional career, it took hard work and sacrifice to earn that shine. Paying homage to AI’s journey to icon status, the Question Mid “Respect My Shine” features a rub-off black toe cap that… Continue reading Reebok Debuts Question Mid ‘Respect My Shine’

Cardi B Collaborates with Reebok

Bronx rapper, Cardi B, is Reebok’s latest celebrity partner. She is the spokesperson of the latest release of the classic Aztrek sneakers, made popular in the 90s. ‘Everything that you love about Cardi B is what you love about Reebok,’ Reebok expresses in a press release. ‘Reebok has a longstanding legacy of nonconformity, whether it’s… Continue reading Cardi B Collaborates with Reebok