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PepsiCo Announces Largest Southwestern Athletic Conference Partnership to Date

By bigced 4 months ago

PepsiCo Announces Largest Southwestern Athletic Conference Partnership to Date in Expanded Deal, Doubling Its Investment

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Who is BIG CED?

Big Ced is a creative, intelligent, motivated and hard working brother who has always conducted himself with extreme professionalism and courtesy.

Anthony HubbardSenior Coordinator, Business & Legal AffairsSONY Music EntertainmentNew York, NY

Big Ced is an all around good dude! Met him in the beginning of time and decades later, Ced was still the same guy, and that’s what’s really special about him. He’s not a game, he’s the real deal!

Ulysses Terrero Director, Producer, Casting Director UTV-Ulysses Terrero VisionNew York, NY

Big Ced…. a good friend, a survivor , perseverant, pioneer in hip-hop and champion for all good music and exceptional artists.

Inaya DayArtistNy-O-Dae Music

Big Ced is an icon in New York City’s hip-hop community. It has been an honor for me to know him professionally as he has written about many of my clients. Ced is one of those rare people who only deals with authentic individuals. You know, the real ones. So when dealing with him, you better come honest, humble and professional.

Theo PerryPresidentTheePee Co.New York, NY

He’s this guy from the Bronx who when I first REALLY met him, he was working with my girl Michelle Murray at this Video company called “Classic Concepts”. He came down Howard University between 1989 and1991. Mark Pitts said “Kamal, this is my man Ced”. From that point on all I remember was that he kept talking and was a little hyped because by this point they were THE video makers at the time and he had his little tight Classic Concept jacket on lol. I never liked the jacket anyway, so I left the conversation lol.

Fast forward through the 90’s, whether it was the music industry, events that I did and he attended or vice versa, or events, parties, functions that I saw him at, he and I have become good friends. We ran in the same circles. He’s never at a loss for words, not one – EVER. Always has something comical to say. Genuinely a good brother!

In more recent years, he has established a good internet presence, he’s a talented marketer, a good connector of people, and still creates social concepts and events to keep the people engaged. Let’s not forget, he is still never at a loss for words, not one – EVER lol!

Kamal K. HarrisPresident & FounderDivision 1 Marketing LLCBaltimore, MD

Big Ced is a passionate about the creative process of entertainment in all forums. He cares about the integrity of vision, relationships,and networking. I have never known Ced not to be a man of his word. I have never worked side-by-side you to know your temperament. I have never argued with you or cried because of you to determine whether you are selfish, mean, judgmental, etc. The Ced that I’ve always known for 20+ years has been a consistent friend who never stopped answering his phone for me whether I was on a hit show or unemployed. I know that you follow-through with your plan,you create opportunity for yourself and others and you work harder than most. I respect you!

Big Lez

I’ve had the pleasure and some displeasure knowing Big Ced for the better half of 40 years! I’ve watched him create himself several dozen times for various reasons both professionally and personally. I’ve seen him change for family, for women, for work, for school & by choice. I could call him an innovator, I could call him a copycat, I have called him a promoter, an enthusiast, a writer, and a knucklehead and that was all on the same day. He’s been very fortunate with relationships that have allowed him to continue to rise to many varied occasions & He has not allowed the naysayers & detractors to destroy how great he is to himself or how great he could be in real life. He’s a pretty good friend, when he’s not giving advice, he’s a damn good son, but not always a good brother. He has taken shots, knots, go aways and plenty of Hell No Ced…but like the famous Timex slogan…he has kept on ticking…he’s A King In His Own Right or Mind…and he’s sometimes just too much…but when given the opportunity to do good with lil to say & lots of huffing, puffing and yawns…he’s a good guy with personality & wit to match! He’s a team player with the right team or a leader when asked to be so! Given the chance after he’s exhausted your patience…give him a little more time and the project he’s been entrusted to do will shine & prove his true worth! Ceds a good guy & a great friend! That is Big Ced when all is Ced and done! (Drops Mic & jumps out closest window!)

Tuffy QuestellActor, Casting, Writer, Development Joule Entertainment NYNew York, NY

Thought provoking. Ced is one who inspires you to see different points of view. His writing is thoughtful and on purpose and causes you to think about what is being written. Although a quite giant in the writing arena, the power of his voice through words is unmatched.

Yvette N. HarrisCEOHarris Public RelationsMiami, FL

CED: Professional, reliable, open to various ideas, thinks outside the box, willing to give others opportunities. Identifies synergies between his passion/business and the passion/business of others. Works well with others. Willing to help others, returns calls and messages. A person of integrity. That’s CED…

Sloan LuckieWealth Management AdvisorMorgan Stanley Private Wealth ManagementChicago, IL

If I had to explain Big Ced in one word I would decline to answer. Someone as ever-changing, ever-growing, ever-learning, as Big Ced can’t be colored with one box of crayons. I have known Ced for about two-thirds of my life and in each phase he has challenged himself to do something NEW! Fearless, honest, talented, and real (not in any order) Ced is Hip-Hop;Ced is entertainment; Ced is the one-percent of decent human beings in a business that constantly attempts to compromise your moral foundation. Ced is a producer (Bet not many know that) Writer…Speaker and perpetual student. Big Ced is a brother…a friend…a leader and a teacher! To those who know him, Big Ced is a blessing!

Pudgee Tha Phat BastardCEODefinition oF SoundNew York, NY

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