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Under Armour Launches UA HOVR

By bigced 2 years ago

Under Armour, a global leader in innovative performance apparel, footwear and equipment, launches UA HOVR,

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Who is BIG CED?

Big CED is this arrogant brother originally from the Bronx. He currently resides in New Jersey, so he feels untouchable. He is very mouthy and opinionated. All joking aside he is a pretty good dude with a lot of wisdom and insight. We need more people like him in Hip-Hop!

Akin 'Ock' JacksonC.E.O.Earplay WorldWide LLC.New York, NY

Big Ced is a successful passionate motivated entrepreneur who manages to stay consistent elevating in his endeavors. His consistency is commitment. Big Ced has played a big part in my clients success by supporting their artistry. Visualize the consequences of completing that task and you can see Big Ced’s name in the forefront. Looking to increase your awareness? He’s one influencer who will make sure your content is not only positioned but profitable!

Cynamin Jones Brand Architect Reveal AgencyNew York, NY

“Who is Big Ced? In my humble opinion, he is a connector, a maven when it comes to building personal relationships and an ideas man capable of creating cool concepts at a moments notice.”

Kevin L. ClarkOkayplayerNew York, NY

Wait.. how did I get on this? Well, he has a brilliant mind, so witty and funny. At first I thought he’d be the average then he just started to shine… Kevin Hart is one of the funniest guys out right now… oh I’m sorry… Big Ced? Well, I think he used to work for the circus as the bearded lady… well, that’s rumor so don’t quote me but Ced is like a switch board and a lot of information passes through him… Ok, Ced can you pay me now?

Rich NiceCreative ExecutiveBOUTIQUE BEATSNew York, NY

“Big CED is a stand up dude who has always helped me in securing coverage for the artists and projects I’m working on” – @brokencool

brokencoolPublicist/Writerbrokensocial inc.Toronto, Canada

Big Ced is definitely someone who moves and shakes and put a smile on your face.

kyle donovanc.e.oiForkNew York, NY

I had the honor of meeting Cedric Thornton at an event in New York around a decade ago (2006). I didn’t understand who he was at first. I thought he was a youthful, friendly, funny guy. As I got to know him though, I realized that Cedric (Big Ced) Thornton was much more. Cedric knew a lot of people and a lot of people knew him. I would soon learn that he, himself was a pioneer of contemporary, commercial, urban culture, having appeared in a few music videos to songs by Monie Love and MC Lyte, in his youth, among other things. Cedric has always been wise beyond his youthful appearance. His sense of humor never strays from the truth. My fondest memory of Ced, was when I was getting my feet wet with digital reporting, and he gave me a few writing assignments. He always referred to me by my last name, “Glinski” and I loved that! Cedric’s level of professionalism and respect, sets him apart. Whether publishing news to his forum, TheIndustryCosign, or holding weekly social events around NY, one could always count on Cedric to be mature and responsible – and also down to earth and funny.
Cedric is a great friend. He has maintained many friendships with people who he’s known most of his life, and has always been instrumental in bringing people together for a good time. Ced is famous for saying, “I don’t get involved; people involve me.” The original phrase is a testament to the fact that many people have confided in Ced, because they trust him. To know him, is to love him.

Hana GlinskiManaging PublicistHana Associates PR™New York, NY

Big Ced is…
The only guy that can look like Bernie Mac AND Ma$e at the same damn time.
Hit The Road Sam from the MC Lyte “Paper Thin” video
The geeky trifocal glasses wearing mofo from the “Monie In The Middle” video
Matter of fact…he’s the first male video vixen. He’s a Mixen.
Real talk tho… He’s a good dude. Pause.
He’s a great entertainment resource to have and he’s a good mentor, big brother figure and friend.
But he’s still sarcastic as hell.
Even though most of his jokes be missing the mark, we still laugh along with his punk azz.
He’s like a termite… or is it the cockroach… he’ll be around forever.
Ok for real now? Who’s this Big Ced guy you’re asking me about? Never heard of him.

Seed PopularCo-FounderRule 4080New York, NY

Big Ced is an OG cool guy who has been through hip hop history and witnessed the birth of a culture.

Casey GaneFreelance Journalist, Musician, FilmmakerNew York, NY

Big Ced is “the Guy named Sam” who tried to play MC Lyte, when she should’ve been my girl. He seems to have gotten his act together after the ensuing beatdown, and is now a respected voice in Hip Hop culture with 20+ years of delivering biting content and social commentary across all aspects of popular culture

Che JohnsonBusiness Development Specialist IHeart MediaRichmond, Virginia