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Under Armour Launches UA HOVR

By bigced 3 years ago

Under Armour, a global leader in innovative performance apparel, footwear and equipment, launches UA HOVR,

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Who is BIG CED?

Big Ced is “the Guy named Sam” who tried to play MC Lyte, when she should’ve been my girl. He seems to have gotten his act together after the ensuing beatdown, and is now a respected voice in Hip Hop culture with 20+ years of delivering biting content and social commentary across all aspects of popular culture

Che JohnsonBusiness Development Specialist IHeart MediaRichmond, Virginia

I honestly don’t know for sure. He is someone I crossed paths with over 20 years ago as I started my career in this black entertainment industry. He was the first person to offer me a feature profiling me as a new member of the industry on The Industry Co-Sign. He was and is funny, crazy, annoying overzealous, overbearingly braggadocios about his appearance in the MC Lyte video back in the day. He is someone with whom you never skip a beat; no matter how long it’s been since the last time you’ve clasped hands or shared a warm hello. It’s as if you’re picking up a conversation from yesterday. He never forgets you for an invitation to a birthday party (not sure if that’s a money making scheme or not) but he makes sure that your name is on the list. Seemingly a touch self-centered, he’s just extremely aware of his worth and knows that this industry always deserves better. He is a veritable living, breathing archive of urban entertainment history. His lisp is ever present; his laugh is contagious; he is always smiling. An all-around good person to know. Well connected (and we’re talking real connections here not just social media) and willing to share those connections with you. Because he knows that’s how we move forward. Together. I’m happy to know him in as much as I do. And although I know I don’t see him often, I’m positive he’ll never treat me like a stranger. Ever.

Victoria FlearyDigital Marketing | Branding SolutionistBETNew York

Big Ced, A man who lives and loves music! A man who is dedicated to introducing to some and presenting to others the talents of artist, producers, and musicians. A man who works hard at networking, and building relationships with music industry professionals, both cooperate and creative. Someone who enjoys offering his gifts and talents for the love of music. Who is Big Ced?. it’s simple. One of the most highly respected men in the industry that I call Friend.

Stix BonesMusician/ProducerNew York City

And you can quote me: The Big Ced I know is a faithful friend….yet to meet many like him, period

Zachary MabryMartial Arts Fitness InstructorNew York, NY

BIG CED is an anomaly. If I’m being frank, I have no idea how to describe what he does for a living. Is he a party promoter? A writer? An industry socialite? Probably all of the above. He’s basically Tommy from “Martin.” We know he works, but where?! What I do know for sure is that BIG CED is kind, he’s reliable, he’s got a winning smile and everyone in the biz has him on their NYC invite list. And I am glad to know him. Keep on truckin’ BIG CED!

Tynicka BattleCEO & FounderTynicka Battle DigitalPrinceton, NJ

“Who is Big Ced? In my humble opinion, he is a connector, a maven when it comes to building personal relationships and an ideas man capable of creating cool concepts at a moments notice.”

Kevin L. ClarkOkayplayerNew York, NY

Big Ced is definitely someone who moves and shakes and put a smile on your face.

kyle donovanc.e.oiForkNew York, NY

You are an innovator who was ahead of his time as it relates to digital and blogs. You are also very kind and humble . Your life has been about promoting and helping others when so many people are all about self-promotion especially in the entertainment business. I know you have been in the business for a while but I hope you continue to fulfill your purpose as a top creator of content.

Kristian Y. BuchananVice President, Partnerships & AdvancementNational Urban LeagueNew York, NY

Big Ced is an icon in New York City’s hip-hop community. It has been an honor for me to know him professionally as he has written about many of my clients. Ced is one of those rare people who only deals with authentic individuals. You know, the real ones. So when dealing with him, you better come honest, humble and professional.

Theo PerryPresidentTheePee Co.New York, NY

WHO IS BIG DEAD?? Oh CED Hhmmmm this would be a ROASTING opportunity for all of his peers & friends to let him have it! LOL Seriously, there isnt one word to describe The Man, The Myth, and Legend.. Hell, we are still only seeing the surface of Big Ced. Its has truly been an honor to be able to call this guy, a Friend, and family. Personally, His loyalty, and compassion sets him apart from many.. Professionally his knowledge, and un-bias views on Music, Entertainment and its lifestyles are to be commended and respected. We greatly appreciate all you do CED! Nothing but Universal & Hip Hop Love!!

Ty MeekSuntoucher Entertainment LLC New York, NY