The Industry Cosign Spotlight: Andrea Fairweather

Title: CEO

Company: Fairweather Faces, Inc.

Location: New York, NY

Before Andrea Fairweather made her mark helping network news anchors and stars of film, television and the music world put their best face forward, she was an actress, dancer and choreographer testing out make-up techniques on herself. She was determined to present a signature, fresh face during business meetings, auditions, performances and media interviews.

Others quickly took notice of this Brooklyn, New York native’s knack for “making a face,” and began asking Andrea to work her sweet wonders on them. They appreciated her gift for seeing each face as a unique canvass, drawing out its particular elegance and character. “My goal is not to restructure the face but enhance the beauty that’s already there,” says Andrea, who obtained her certificate for make-up application from Il Makiage and her nail technology license from Christine Valmy.

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Andrea’s skills are tested and proven. In 1990, Estee Lauder hired Andrea as a make-up specialist, a position that built upon her talents for creating looks for a wide variety of faces and personas.

In 1992, Clinique snapped Andrea up. In 1995, she single-handedly drafted and launched for Clinique its strategic position of The Color Coach, a troubleshooter and trainer of other make-up artists. The Color Coach initiative greatly increased company sales, and Color Coaches remain a part of Clinique’s international business model.

As a make-up artist, she has collaborated on shoots with Celebrity Photographer James Kriegsman. She was signed on as beauty consultant and nail technician for Irma Denson, working closely what that highly acclaimed specialist in skin care and maintaining many of Denson’s clients. Andrea has been a freelance make-up artist at Saks Fifth Avenue, Bloomingdales and, while at Bendels, for the highly regarded Bobbi Brown Cosmetics, N.Y.C.

Andrea christened her own beauty/grooming service in 1997, appropriately naming it Fairweather Faces. Inc.

Fairweather Faces caters to working mothers, professionals, aspiring professionals, celebrities … a wide array of men and women who want to be pampered. In addition to make-up artistry, the firm’s services include nails, hairstyling, massage therapy and the personal make-up shopper (personal makeup shopping). At the heart of Fairweather Faces is the on-location, we-travel-to-wherever-you-are approach, an innovation made by Andrea (established in 1997 and making Fairweather Faces pioneers) to revolutionize the beauty industry. As the first business to specialize in traveling to clients to provide on-site/mobile beauty services, Fairweather Faces does television shoots, weddings, photo shoots, special events, pamper parties, make-over gift packages and much more. “The clients love that my consultants and I travel to them and provide thorough, prompt, reliable services,” says Andrea, who, in 1998, also became the first make-up artist of color to get hired as the Key Make-up Artist for ABC News’ Good Morning America.

Her roster of network news clients extends further. It has included Diane Sawyer (World News Tonight);Elizabeth Vargas/ Cynthia McFadden(20/20); BET Tonight with Ed Gordon; BET’s Weekly with Ed Gordon and Fairweather Faces is currently the Key Make-up team for Lara Spencer (Good Morning America).
Also, the highly requested Make-up Design talents of Andrea are used by Deborah Norville on Inside Edition; Cynthia McFadden/Elizabeth Vargas on ABC News-Nightline; and Jacque Reid on VH1’s “Let’s Talk About Pep”; Good Morning America (Celebrity Guests-Elizabeth Berkley, Linzie Davis, Lindsey Janis, Becky Worley, Simone Biles, Amber Rose, Nick Vail (The Bachelor 2016).

(Her sister enterprise, Fairweather Global, manufactures Andrea’s patented Make-up Brushes/Face Charts, which debuted on the Rachel Ray Show, were *Hand selected by Entertainment Tonight to be gifted at the 2011 EMMY awards official party and were featured on Good Morning America and GMA Live.)

As a result of Andrea’s creative,unique and innovative trademarking ideas, in 2011 the United States Patent & Trademark Office (USPTO) added Andrea’s trademark descriptions to their Beauty & Service category options (as a tool to guide fellow trademark submissions).

Over the years, Roberta Flack, Entertainment Tonight, People magazine, SAVOY magazine, Sony/Columbia, MCA and Geffen Records have retained the services of Fairweather Faces. So have celebrity model Roshumba Williams, who also authored The Idiot’s Guide To Modeling ; the creators of the Warner Bros. feature film, Analyze This; the producers of NYC Fashion Week; and producers at The View, which featured Fairweather Faces in a segment devoted to massage therapy.

Fairweather Faces has conducted make-up seminars for the Learning Annex in New York City (In 1999, Andrea became the first African American Makeup Artist to create and execute The Learning Annex series- Makeup for African American Women). They also provided complimentary make-up sessions for Dress For Success New York, whose clients include low-income women who are going into the workforce. Fairweather Faces supports SAVY Girls, The Brotherhood/Sister Sol and Big Brothers Big Sisters of New York City in addition to speaking to the Girl Scouts and TEEN Canteen both of Emmanuel Baptist Church of Brooklyn, NY.
Andrea also makes time to speak to NYC Grade School-High School students attending: St. Catherine of Genoa, Eramus HS, Boys and Girls HS,Urban Assembly Media-Martin Luther King HS, and Mount Vernon High School in addition to being a Guest Speaker at MUD (Make-Up Designory) NYC.
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Andrea took her glam talents one step further by creating the Cosmetic division for Fairweather Faces (glam for sensitive skin)-Fairweather Faces TRAVELING BEAUTY KITS in February 2016.
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Andrea is the recipient of an EMMY Award for her Good Morning America Makeup Artistry /
2011 COVERGIRL® Queen Collection- Blackout Award
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POLISH MAGAZINE made Andrea a Beauty Contributer in May 2014 to provide beauty advice to their Teen audience.

Andrea become the Beauty Director for 40fyd+ in December 2014 (online magazine to inspire and guide women along their 40+ years journey).
Celebrity Mentor for CURLS Girls Rule the World-April 2016

To learn more about Fairweather Faces, its techniques and looks, its clients and its patented brushes/face charts, go to www.fairweatherfaces.com. Enjoy!