The U.S. Army Removes Any Traces of Jonathan Majors From Latest Ad Campaign

The U.S. Army Removes Any Traces of Jonathan Majors From Latest Ad Campaign

The U.S. Army Removes Any Traces of Jonathan Majors From Latest Ad Campaign

The rise of actor Jonathan Majors was taking on a quick course with recent projects like the just recently released Creed III and other upcoming major movies. That path has been taken off course with a recent domestic abuse situation that has gotten confusing since it was reported earlier this week. Now, it gets murkier for Majors as a recent Army advertising campaign he was featured in has been altered due to his recent issues.

According to The Hollywood Reporter, the ads that the United States Army was planning on running this weekend for the NCAA Final Four Basketball Tournament that featured Majors will be altered to remove the actor from the campaign.

On Saturday, instead of seeing Majors in the commercials, viewers will see existing footage from previously aired commercials and unused material from the new “Be All You Can Be” campaign.

The ads that will be shown are repurposed content that was from earlier ad campaigns “Passions” and “Know Your Army.”

“The U.S. Army has preserved 100 percent of the value of our media inventory so far, losing no money in the brand campaign’s media investment,” Laura DeFrancisco, the public affairs chief for the Army Enterprise Marketing Office, informed The Hollywood Reporter.

In an interview with The Associated Press, Maj. Gen. Alex Fink, head of Army marketing expressed that there will be no loss of the planned $70 million advertising buy for the campaign.

“We are absolutely able to utilize a majority of what we have invested,” Fink said in an interview. “We think that we’ll have some brand new creative ads in time for the Women’s Final Four on Friday.” The Army has gathered “an enormous amount” of content and footage for the two commercials, “Overcoming Obstacles” and “Pushing Tomorrow” that showcased the Ant-Man and The Wasp: Quantumania Majors as the narrator of the creative spots.

“A majority of that content did not contain our main narrator. … So we have a ton of content to go back to, to create basically new commercials new ads, if we need to,” Fink said. “The campaign is full steam ahead.”

Majors was arrested in New York City over the weekend on assault and harassment charges after he was charged in a criminal complaint of striking his girlfriend in the face with his open hand, causing a laceration behind her ear, and of grabbing her hand and neck, causing bruising.

Priya Chaudhry, Majors’ defense lawyer, said in a statement that Majors was innocent and that he was “provably the victim of an altercation with a woman he knows.”

The U.S. Army Removes Any Traces of Jonathan Majors From Latest Ad Campaign

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