Tiger Woods Debuts Luxury Apparel Brand 'Sun Day Red'

Tiger Woods debuts a luxury apparel line named Sun Day Red that features golf, training, and lifestyle apparel and accessories.

The Hall of Fame golfer and TaylorMade Golf launched the collection on May 1. Woods will be wearing the first release, “The Hunt,” when he plays in the upcoming PGA Championship at Valhalla Golf Club in Louisville, Kentucky from May 13-19.

“I am thrilled with the Sun Day Red apparel and accessories that we have put together,” said Tiger Woods in a written statement. “Every detail has been meticulously designed, prioritizing the athlete first at every step, resulting in a collection that exceeds the highest standards. Personally, I have loved wearing the products, and I am ready to see our brand proudly embraced all over the world.”

The Sun Day Red luxury apparel can be purchased online at SunDayRed.com.  The Hunt is the initial release and will be followed with additional special releases as it “unveils the full breadth of the first product line to fans.” Key pieces of the collection include the Training Dry Hoodie, a favorite of the golfer as well as the inception of the 3D Lightweight Hoodie.

Woods and TaylorMade announced the collection in February before the Genesis Invitational tournament.

“We have been eagerly awaiting this moment since our brand was first announced in February 2024,” said Brad Blankinship, President of Sun Day Red. “The outpouring of support from our fans has exceeded our wildest dreams. We are excited for everyone to experience firsthand the exceptional quality of Sun Day Red apparel.”

The brand is expected to expand globally outside of North America and plans to extend its reach to include footwear, women‘s and kids’ lines.

Woods has worked with TaylorMade since 2017 when they collaborated to develop the acclaimed P·7TW iron before he won his fifth green jacket in 2019.

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