Trap Beckham featuring Iman 'Salsa'

Trap Beckham teams up with NBA Star Iman Shumpert to create an international BANGER called “Salsa”! It’s right on time for Cinco De Mayo & any Taco Tuesday events. It’s also perfect for the club & mix. We just launched the “Salsa” CHALLENGE too if you wanna win some extra money 👀 In case you didn’t know Salsa means MONEY 💰

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Who is BIG CED?

Big Ced is an icon in New York City’s hip-hop community. It has been an honor for me to know him professionally as he has written about many of my clients. Ced is one of those rare people who only deals with authentic individuals. You know, the real ones. So when dealing with him, you better come honest, humble and professional.

Theo PerryPresidentTheePee Co.New York, NY

BIG CED is an anomaly. If I’m being frank, I have no idea how to describe what he does for a living. Is he a party promoter? A writer? An industry socialite? Probably all of the above. He’s basically Tommy from “Martin.” We know he works, but where?! What I do know for sure is that BIG CED is kind, he’s reliable, he’s got a winning smile and everyone in the biz has him on their NYC invite list. And I am glad to know him. Keep on truckin’ BIG CED!

Tynicka BattleCEO & FounderTynicka Battle DigitalPrinceton, NJ

Big Ced is a passionate about the creative process of entertainment in all forums. He cares about the integrity of vision, relationships,and networking. I have never known Ced not to be a man of his word. I have never worked side-by-side you to know your temperament. I have never argued with you or cried because of you to determine whether you are selfish, mean, judgmental, etc. The Ced that I’ve always known for 20+ years has been a consistent friend who never stopped answering his phone for me whether I was on a hit show or unemployed. I know that you follow-through with your plan,you create opportunity for yourself and others and you work harder than most. I respect you!

Big Lez

Big Ced is a successful passionate motivated entrepreneur who manages to stay consistent elevating in his endeavors. His consistency is commitment. Big Ced has played a big part in my clients success by supporting their artistry. Visualize the consequences of completing that task and you can see Big Ced’s name in the forefront. Looking to increase your awareness? He’s one influencer who will make sure your content is not only positioned but profitable!

Cynamin Jones Brand Architect Reveal AgencyNew York, NY

Big Ced is a veteran in the entertainment industry that’s paved the way for some of the industry’s most prized possessions.

Echo HattixOwnerEchoing SoundzCalifornia

I’ve known Big CED for almost 20 years now, and what I like about him most is that he’s still the same person now that he was back then! In this business it’s hard to find genuine people, especially because the power of one’s network along with success and money can often times change someone’s character. But not CED, he is one of the most coolest people I know, and is also the only guy that I can call a smart-ass, but in a cool way (haha). In addition, CED is very opinionated, he’s a realist, and you always know where you stand with him.

Fred TessierFounder | Managing Director, Business Operations and StrategyKeen Management Group, Inc.New York, NY

? Hmmm…. Big Ced??? Besides being a short comical asshole, Ced is an all around good guy whose business practices, loyalty and honesty are rare in this industry of entertainment. Ced is a genuine dude that I’m happy and honored to have as a friend and consider him as one of my brothers!!! #DLE

Ben “K.B. The Boss” Heard OwnerDiamond Life Entertainment

Big Ced is Mr. Connect the dots! An industry insider who is able to help connect people together. As someone that everyone knows and trust, his cosign will take you far. He is also someone who has a very big heart and is willing to support in any way possible. In short… Ced is the Man!!!

Ash Cash President and CEOAsh Cash Enterprises, LLCNew York City

Thought provoking. Ced is one who inspires you to see different points of view. His writing is thoughtful and on purpose and causes you to think about what is being written. Although a quite giant in the writing arena, the power of his voice through words is unmatched.

Yvette N. HarrisCEOHarris Public RelationsMiami, FL

I honestly don’t know for sure. He is someone I crossed paths with over 20 years ago as I started my career in this black entertainment industry. He was the first person to offer me a feature profiling me as a new member of the industry on The Industry Co-Sign. He was and is funny, crazy, annoying overzealous, overbearingly braggadocios about his appearance in the MC Lyte video back in the day. He is someone with whom you never skip a beat; no matter how long it’s been since the last time you’ve clasped hands or shared a warm hello. It’s as if you’re picking up a conversation from yesterday. He never forgets you for an invitation to a birthday party (not sure if that’s a money making scheme or not) but he makes sure that your name is on the list. Seemingly a touch self-centered, he’s just extremely aware of his worth and knows that this industry always deserves better. He is a veritable living, breathing archive of urban entertainment history. His lisp is ever present; his laugh is contagious; he is always smiling. An all-around good person to know. Well connected (and we’re talking real connections here not just social media) and willing to share those connections with you. Because he knows that’s how we move forward. Together. I’m happy to know him in as much as I do. And although I know I don’t see him often, I’m positive he’ll never treat me like a stranger. Ever.

Victoria FlearyDigital Marketing | Branding SolutionistBETNew York