Rémy Martin has announced a partnership with R&B artist and Grammy award-winning musical artist Usher.
The collaboration between Remy Martin and Usher has them teaming up to launch the “Usher x Rémy Martin 1738: A Taste of Passion” global campaign. This will introduce a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology. The new bottle will be known as the “Usher x 1738 A.I. Powered” which is the latest Rémy Martin 1738 Accord Royal bottle. It is a newly designed bottle that is being paired with the debut of “A Taste of Passion Experience” a multi-sensory, immersive experience that will accompany Usher’s My Way Las Vegas Residency.
“I’m an artist at my core, so transforming an abstract sensory experience like taste into something visual really spoke to my creative process,” says Usher in a written statement. “I leaned into the exemplary Rémy Martin 1738 Accord Royal that flowed through me and am so impressed by the visuals that came out of the A.I. process – they truly represent the medley of tasting notes captured in the flavor. It’s rewarding to see those words translate to real-world artwork that my fans can engage with while bringing taste front-and-center.”
The collection will only sell a total of 50 limited-edition bottles. Half of the 50 bottles will be available to purchase exclusively on BlockBar.com, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits. It’s scheduled to go on sale on Friday, July 29 at 10 a.m. EST. It’s only available on a first-come, first-served basis and is priced at $500. Each NFT is available to buy with ETH (Ethereum) or a credit card. When the sale goes live, the first users to reserve the bottle will then have just 10 minutes to complete the purchase. The other 25 bottles will be given to Usher and his team to celebrate the 25th anniversary of My Way.
The sale starts at 10 a.m. on July 29 and will be sold exclusively on BlockBar.com. The immersive ‘A Taste of Passion Experience’ is running on select nights from July 15 through October 29, in tandem with Usher’s My Way Las Vegas Residency, with tickets available for purchase HERE.