Vanessa Bryant Files Paperwork to Trademark ‘KB24’ For Sports and Entertainment Branding
The widow of Los Angeles Lakers basketball legend Kobe Bryant is truly holding on and extending the legacy of her husband by filing paperwork for a trademark that will be used for branding purposes.
According to TMZ, Vanessa Bryant has just reportedly filed paperwork to trademark ‘KB24,’ allegedly for branding purposes for a sports and entertainment company that she will head. The KB represents the initials of Kobe Bryant while 24 signifies the jersey number he wore while playing for the Los Angeles Lakers.
Earlier this year in March, Vanessa had filed for trademarks for names “Mamba and Mambacita” for the purposes of utilizing the name for clothes and shoes. The estate of Bryant has filed a number of names for trademarks including “Mamba Sports Academy,” “Mambacita,” “Lady Mambas,” “Lil Mambas” and more.Vanessa severed ties with Nike earlier this year when both sides couldn’t come to an agreement to extend the relationship.
“Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe. It seems fitting that more NBA players wear my husband’s product than any other signature shoe. My hope will always be to allow Kobe’s fans to get and wear his products. I will continue to fight for that. Kobe’s products sell out in seconds. That says everything. I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”
Bryant played his whole 20-year NBA career with the Los Angeles Lakers. He was a five-time NBA champion, a two-time Finals MVP, and the league’s most valuable player in 2008. Bryant made the All-Star team 18 times and was the youngest player to reach 30,000 points during his career. Bryant retired from the NBA in 2016, scoring an NBA-season-high 60 points in his final game.