Xbox Launches Power Her Dreams Campaign With Vanessa Bryant To Uplift Women In Sports And Gaming
Xbox is placing a spotlight on women who participate in the world of sports and gaming with their latest initiative and campaign, Power Her Dreams.
According to Xbox, the company is collaborating with several sports teams to highlight women who are doing their thing in sports and gaming. They are partnering with the NY Liberty, Atlanta Dream, England Senior Women’s Football Team, France Senior Women’s Football Team, and others on a variety of activities.
They have also brought Vanessa Bryant on board as she narrates a video that highlights the journey of several women, Zaila Avant-Garde, Littlenavi, Karima Winter, Sabrina Ionescu, Rhyne Howard, and Sarah Bond. These women have each progressed on their own to take steps that will eventually make their dreams come true through a mix of strength, struggle, success, and everything in between.
Xbox is launching programs with the England Senior Women’s Football Team, the France Senior Women’s Football Team, the Atlanta Dream, and the NY Liberty, to inspire the next generation of women who intend on partaking in the gaming industry as well as athletes who anticipate making their athletic dreams come true.
This initiative will begin the initial steps of Xbox’s commitment to amplifying the representation of women in sports and gaming.
Xbox is inviting fans to tell them about their dreams via their Power Her Dreams web portal. They can submit a dream and pick choose one of two charities that Xbox will pay it forward with a per-dream contribution:
- Mamba & Mambacita Sports Foundation – The Mamba & Mambacita Sports Foundation is a nonprofit organization dedicated to creating a positive impact for underserved athletes and boys and girls in sports. Founded through the vision and loving memory of Kobe and Gianna “Gigi” Bryant.
- Girls Who Code – Girls Who Code is an international nonprofit organization working to close the gender gap in technology, and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities.
Microsoft intends to donate $10 to one of the two nonprofits listed up to a maximum donation of $50,000 per nonprofit between July 20 and September 30.
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