NBA Hall of Famer Chris Webber has been dipping his toes in the cannabis business over the past several years. His latest move is announcing that he and his business partner, Lavetta Willis has launched a luxury cannabis brand named Players Only.
“Players Only is more than a cannabis brand – it’s a lifestyle brand,” Webber said in a written statement. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry. We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage – our Michigan family. Much love to Cookies and Berner, let’s go!”
The entrepreneur has also stated that the new product will be available at select Gage and Cookies dispensaries throughout his hometown of Michigan. There are plans to drop Players Only in Detroit before taking the brand to other markets.
The initial offerings for the Players Only brand will start with Webber’s specially selected C4, Time Out and G.O.A.T.’s Milk strains. Included with the debut will be offerings like Non-Laters and Whipped Cherries; with Blueberry Hotcakes and Ray Jackson’s Black Sox coming shortly thereafter.
Players Only is partnering with other black cultivators like Hip Hop artists Migos group member, Quavo, Royce 5’9″, and Wu-Tang Clan’s Raekwon. He reconnects with former basketball players such as his former Sacramento Kings teammate Jason Williams, as well as Matt Barnes and Stephen Jackson.
“We have been working with legacy cultivators and operators seeking to establish their place in the regulated market for quite some time.,” said Willis, co-founder and President of Players Only. “The opportunity to incorporate legacy strains and expertise into the Players Only platform and menu furthers our goal of uplifting black entrepreneurs who have been building brands and intellectual properties for decades.”
You can find out more information on products from the Players Only brand and where to purchase products on the Players Only website.