MUSIC MOGUL AND GRAMMY WINNING PRODUCER JERMAINE DUPRI AND HIS ICONIC SO SO DEF RECORD LABEL COLLABORATE WITH EPIC RECORDS AND L.A. REID
JERMAINE DUPRI ALSO TO PREMIERE NEW TELEVISION SERIES ON BET, MUSIC MOGULS
Grammy winner and rap impresario Jermaine Dupri hasn’t lost his touch; he’s partnered his So So Def label with Epic Records, to release music from the contestants in Dupri’s runaway smash in television—Lifetime’s The Rap Game, which returns for its second season July 22nd.
On the heels of that success, Dupri brings you BET’s forthcoming series Music Moguls. Cameras will follow Dupri in the studio as he mentors rising phenoms Carson Leuders and Phresh Ali. Music Moguls also stars Damon Dash, Birdman and Snoop Dogg.
Meanwhile, The Rap Game is back for Season 2. Season 1 winner was 16-year-old Miss Mulatto, whose epic single “No More Talking” was produced by Dupri and Mike Kalombo. Miss Mulatto is the first female rapper to fly the So So Def flag since Da Brat. Expect a full-fledged fall tour: all five Season 1 contestants, including Miss Mulatto, will join the Season 2 finalists and eventual winner on tour come the end of September.
With his reach and perpetual forward motion, Dupri continues a legacy he cemented at 19 years old, when he first discovered groundbreaking rap duo Kris Kross. His writing and producing pushed Kris Kross’ debut album, Totally Krossed Out, past four million domestic sales on the strength of enduring hit singles “Jump” and “Warm it Up.” A huge part of that progress is what it’s always been: partnering with the right record label—in this case, Epic Records, helmed by L.A. Reid. “LA and I have had the biggest hits together; we belong together again, to make magic with this collaboration!” says Dupri. Reid echoes “QUOTE”
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