YB – RUNNIN’ WIT GOD
FAITH-BASED MUSIC ARTIST YB BREAKS NEW BOUNDARIES WITH FRESH VISUAL
“RUNNIN’ WIT GOD” PREMIERED WITH NEW RELEASE ON 6/28 – READ
THE LARGEST DIGITAL CHRISTIAN MUSIC SITE
AUDIO STREAMING NOW – LISTEN
LATEST EP PROVISION II OUT NOW – LISTEN
DISCOGRAPHY INCLUDES 5M+ TOTAL DSP STREAMS
“YB has crafted his own lane in the ever-evolving sphere of Contemporary Gospel.” – The Knockturnal
“YB has been determined to release fresh, engaging content to the youth of this generation.” – The Christian Beat
“Powerfully continuing the theme of faith, he effortlessly incorporates God and his beliefs through imagery-filled wordplay.” – Earmilk
“Engaging, spiritual, and optimistic are three ways you may describe hip-hop artist YB.” – V13
“Through his music, you get a sense of hope, strength, and motivation to keep going forward.” – Pop Wrapped
(July 01, 2021) – Faith-based music artist, YB, has blessed his fans with a new visual for his song, “Runnin’ Wit God,” available via YouTube. The music video premiered with New Release Today, the largest Christian music site online on 6/28.
YB affirms the belief in his savior with the powerful visual for “Runnin’ Wit God”. Comparable to fellow faith-based artists KB or Gawvi, YB redefines Christian hip-hop aesthetics through swaggering, purpose-driven content.
“Runnin Wit God” features a country-tinged trap beat that YB flows over effortlessly. The music video follows YB as he contemplates a decision that could alter his life forever. He raps candidly about his personal journey of deep reflection, resilience, and clarity while isolated in an abandoned building.
YB is clear about his intentions to elevate his visual storytelling. “I wanted to create a visual beyond my normal video concepts,” he explains to NRT. He aims to captivate listeners and “Runnin’ Wit God” does not fall short.
“As people recover, my understanding is that I’m a tool and a small piece of a really big picture. So if I can play my role to serve people well, that’s a win for me,” YB tells The Christian Beat.
Growing up in a single-parent household, YB has used the art of music to showcase his passion for youth and God. With his latest EP Provision II, YB hopes to encourage strength, hopefulness, and the overcoming of hardship.
“We wanted that to serve as a project of healing for everyone, as so many were going through COVID. So ‘Provision II’ was serving as making it through,” he adds.
Fans can watch the dynamic music video and stream Provision II now. For more information, visit the links below.
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YB is an emerging faith-based music artist focused on generating authentic engagement while disrupting the status quo. Since releasing his debut album Salvation in 2014, YB has appeared on multiple national tours and released three additional albums.
His growing discography includes more than 5M+ total DSP streams and 1M+ YouTube views. The Pine Bluff, Arkansas native has been featured in trendy music platforms like XXL, Hip-Hop Since 1987, CelebMix, Earmilk, V13, Dopecausewesaid, and more.
YB – RUNNIN’ WIT GOD